Island Fin Poke Company

Summary/Objective

Coordinates all marketing for the company.  Develops the strategic marketing plans for the company in line with company objectives and executes the various efforts associated with the marketing plan.  Coordinates marketing campaigns with sales activities and oversees the company’s social media presence.  

Essential Functions/Responsibilities of the Job

·       Market through various channels and segment databases working with large data sets

·       Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics

·       Evaluate the impact of marketing programs in achieving their stated objectives

·       Partner with creative teams, other internal stakeholders, and external agencies and vendors

·       Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

·       Handles day-to-day management of media communication materials

·       Writes copy for marketing materials including flyers, memos, etc. and edits for maximum effectiveness and accuracy.  Takes the lead on writing, editing and photo selection for the company

·       Periodically travels to franchise locations to capture marketing opportunities

·       Prepare reports and other performance analysis documentation

·       Report to, and attend regular meetings with company representatives

·       Establish relationships with the local community and undertake activities that comply with the company’s corporate social responsibility programs

Requirements, Education, Skills and Experience

·       Knowledge and understanding of principles, practices and strategies of marketing, promotions, advertising, and public relations; team building, volunteer recruitment, and meeting facilitation

·       Experience working with and creating visual materials for social media including photos, videos and ads

·       Excellent customer service skills

·       Strong communication skills, tact and diplomacy

·       Ability to lead and motivate teams and influence people

·       Self-motivation and ambition

·       Enthusiasm and the ability to learn quickly

·       Good organizational skills

·       Basic computer skills, input information

·       Good time management skills

·       Energy and stamina, as well as resilience

·       Ability to work in a fast-paced, rapidly changing environment

·       Ability to work under time constraints and deadlines

·       Results-driven approach to work

·       Decision-making and problem-solving skills

·       Must provide proof of eligibility to work in the United States

Island Fin Poke Company