Institute of Risk Management

Salary circa £40k DOE

Key purpose:

This new role will be split across the training and marketing teams with an overall responsibility for revenue generation through IRM’s Business Advisory, corporate accounts (training). The role will sit within the marketing team and provide B2B marketing expertise for IRM Trading.

We are seeking a commercially driven individual with demonstrable experience of business development, key account management, sales/telesales, lead prospecting and lead generation.

The B2B Marketing Manager will play a key role in positioning the IRM as the global leader in the uptake of training products and promoting consultancy services and other services to our corporate clients.

You will ‘own’ the B2B marketing plan, bringing your own style, expertise and ideas to the role in order to deliver the B2B objectives.

Key responsibilities

• Work with the Marketing Team and IRM Business Advisory to market test and develop the Institute’s corporate offer and go to market plan and strategy (new business proposition)

• Use data and research to develop strategic marketing plans and activities to expand IRM’s influence, improve its brand and increase sales, gross income and margins nationally and internationally with corporate clients.

• Implement B2B marketing plans and activities, making cost effective use of all available marketing channels, including events, email, social media and partners and marketing collateral, to promote IRM’s influence and brand and increase sales, gross income and margins nationally and internationally

• Work with other members of the Marketing Team to ensure marketing campaigns are integrated into, and aligned with wider marketing activity

• Collaborate with the marketing/training team to put into practice a plan for measuring B2B marketing activities through, for example, Hubspot – via a marketing funnel / process to score leads

• Provide regular reporting on B2B activity for presentation to the Senior Management Team/Marketing team

• Regularly review collateral and online presence so that it is kept up-to-date and relevant for corporate audiences

• Regularly carry out market analysis to identify existing and potential customers and their strengths and weaknesses in order to identify and implement actions that will ensure IRM and its qualifications, products and services are positioned advantageously against competitor offerings.

• Identify events and exhibitions in relevant industry sectors

Institute of Risk Management