Icon Protection

GENERAL SUMMARY OF POSITION:

The Icon Associate Brand Experience Manager will be responsible for working directly with the Brand Experience Manager to create and implement brand awareness and impact by driving strategies that include, but are not limited to, influencer marketing, social media, and in-person events including trade shows and sales/marketing meetings. The Associate Brand Experience Manager will have knowledge of all Icon Brands and products and be able to communicate and successfully promote the brands through all outlets. The Associate Brand Experience Manager will assist in the planning and execution of both internal and external events and manage Icon’s marketing assets and attendance at various trade shows throughout the year, including travel, entertainment, scheduling, setup, and agendas. The Associate Manager will work closely with members of the Marketing team and other departments to remain abreast of new products, promotions, industry information and trends. The role of the Icon Associate Brand Experience Manager spans across all brands showcased in the Icon Protection portfolio.

DIRECT REPORTS: None

CORE & ESSENTIAL FUNCTIONS:

• Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
• Establish and maintain a consistent corporate and brand specific image throughout all promotional materials, media presence, and events.
• Execute brand and audience-specific social media campaigns and track and report all key performance indicators (KPIs) related to the work.
• Research social media trends and inform marketing team of changes that are relevant to the company’s marketing activities.
• Report all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
• Create and implement a monthly social media calendar which includes monthly objectives and initiatives.
• Execute actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Instagram, TikTok, YouTube, and LinkedIn. Utilize multi-social posting programs such as Buffer, Sprout Social, and Later.
• Work with Brand Experience Manager to execute and track performance of trade show activity across all brands.
• Assist in the completion of pre-show logistical work including registrations, shipment of booth, graphics, etc., and coordination of attendees and their travel, lodging and meals.
• Assist in the setup and dismantling of booth at trade shows per the direction of the Brand Experience Manager.
• Attend shows as needed, analyze the competition for ideas on how to distinguish Icon and its portfolio of brands and report findings to Brand Experience Manager.
• Compile and report sales leads generated from trade shows and other sources to the sales team for consideration and follow-up.
• Investigate trade shows that Icon is not currently attending and should consider.
• Assist in the initial planning and execution of Icon’s annual sales conference.
• For Icon’s sales conference and other events as needed, assess and report needs including staffing, meeting rooms, convention spaces, hospitality suites, hotel rooms, catering, signage, programs, AV/music, security, display areas and other specialized requirements.
• Execute administrative duties and details associated with events, including location selection, negotiation of contracts, financial operations, promotional activities, response to inquiries, travel coordination, and agendas.
• Attend and assist at events on-site as needed to ensure successful execution and correct any issues if they occur.
• Other duties and projects as assigned.

QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:

Possession of a college degree with a minimum of 1-2 years in brand/marketing management or a related field. Experience in event planning and/or managing and executing presence at Trade Shows preferred. Extensive knowledge of all social media platforms required. Ability to troubleshoot, display knowledge of product details, capabilities, and application techniques. Must be creative, strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings.

Proficiency in using Microsoft Office Suite applications.

EQUAL OPPORTUNITY EMPLOYER

Icon Protection, Inc. as represented by Garland Surface Protection, Inc, Surface Shields, Inc, Ram Board, Inc., and Trimaco, Inc. are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin ancestry, military status, veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age (40 and older), disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated), protected veteran status, age, or any other protected characteristic under federal, state or local law.

Icon Protection

GENERAL SUMMARY OF POSITION:

The Brand & Marketing Manager is responsible for creating, planning, and implementing both product and brand recognition and promotional strategies across all brands of the company. These strategies must be both short and long range, targeted toward existing and new markets, and focused on consistent messaging to maintain brand continuity and drive demand for the brand & products through all channels.

DIRECT REPORTS: None

CORE & ESSENTIAL FUNCTIONS:

• Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Develop and implement strategic marketing plans, product launch plans, and brand plans to achieve corporate objectives across all brands.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Develop and manage the annual marketing operating budget for advertising, promotion, and trade shows as well as event planning; take corrective action when necessary to guarantee budget is maintained.
• Work in conjunction with the digital teams and outside agencies to plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail.
• Work directly with the product management and creative services team to develop and recommend product positioning, packaging, and pricing strategies that align with long-term market share goals.
• Lead market channel development activity and provide recommendations to optimize product and promotional performance.
• Serve as a liaison between the marketing team and sales team.
• Develop, manage, and communicate the advertising and promotional calendar with the sales team and customers.
• Work directly with product management, sales, and operations teams to assist in sales forecasting and set performance goals accordingly.
• Develop product training tools for sales force and monitor implementation/completion of training.
• Meet with key customers and assist sales representatives with maintaining relationships and negotiations.
• Review and analyze sales performance against marketing initiatives to determine effectiveness; guide the preparation of marketing activity reports and present to executive management.
• Represent the brands at trade association meetings/shows to actively promote the brands and products.
• Maintain responsibility for initial planning and execution of annual sales conference.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Other duties and projects as assigned.

QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:

Possession of a post-secondary degree or college degree. Minimum five years in brand/marketing management or a related field. Demonstrated aptitude for problem-solving. Capacity to determine solutions for customers. Be able to troubleshoot, display knowledge of product details, capabilities, and application techniques. Must be strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings. Proficiency in using Microsoft Office Suite applications.

Icon Protection