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The Social Media Manager is responsible for contributing to the overall strategic and tactical direction of social media marketing, in collaboration with the media strategy and performance marketing teams.
 For all HD clients this includes, but is not limited to, the following: Paid social campaign strategy and management Organic social strategy, including content Community management, if needed The Social Media Manager will work in close collaboration with the paid media strategy leads, who typically own the holistic client strategy (inclusive of brand, performance marketing, and social media) and are responsible for coordination of all media strategy, execution, analytics, and media-based finances. The Social Media Manager will also collaborate with internal performance marketing leads, creative teams for social content strategy, and the analytics team for necessary data/analysis needs. In addition to strategic support, the Social Media Manager will be responsible for hands-on-keyboard management of paid social campaigns for HD clients, with backup/QA level support from existing HD staff as needed. Internal: Promotion of Hanson Dodge The social media manager will administer our social media accounts, in collaboration with other HD stakeholders. Responsibilities may include ideating/creating original text and video content, managing posts and responding to followers. As our social media presence is designed to reach multiple stakeholders, from current clients, new business prospects, to potential new hires, the Social Media Manager will manage our company image in a cohesive and creative way to achieve those goals.  Primary Responsibilities Perform research on current benchmark trends and audience preferences Design and implement (organic and/or paid) social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content on agreed upon cadences for either internal or external needs Communicate with followers as per client/agency policy, responding to queries in a timely manner and monitoring comments/elevating as needed Suggest and implement new features to drive KPIs Stay up-to-date with current technologies and trends in social media, design tools and applications Gain or advance working knowledge of 1p, 3p and other platform data options  Additional responsibilities may include: Development of social media marketing best practices, POVs and case studies for internal use and for potential use in new client acquisition. Maintaining vendor relationships with social media platforms Identification and evaluation of tools to support in the research, management of social media services and client outputs. Leadership and contribution to gathering and distribution (internally and externally) of industry trends relevant to clients and social media marketing. Experience requirements include: Proven work experience as a Social Media Manager (4+ years experience) Deep knowledge of social media platforms and their ad capabilities Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Knowledge of SEO, keyword research and Google Analytics is a plus Excellent communication skills Analytical skills and the ability to simultaneously manage multiple projects