Guthy|Renker

Job Title:   Director, Email Marketing

Department:  Creative Marketing

Reports To:  Director, Creative Marketing

Annual Salary Range: $140,000 – $155,000

Location: El Segundo, CA (Remote w/exception of every Wednesday in-office)

Classification: Exempt/ Full-Time

Who We Are:  Body Firm is a team of thought partners and creators, inventors and innovators with more than 30 years of product development, branding and marketing success with names you know and trust, delivering beauty you can believe in.  We are all about supercharging start-ups and scaling brands and drive and take pride in every stage of development from idea to inception to omni-channel roll out.

Our mission—to change how you look, feel and live—is more than a purpose, it’s our call to action.

General Summary: Body Firm is looking for a passionate go-getter with demonstrated success in building Email marketing retention and acquisition programs from the ground up. This is a major role in our organization that would make a big impact on our subscription and D2C business. You will take the lead and be responsible for developing and executing effective email marketing and SMS strategies to engage, retain, and acquire subscribers.

The Director of Email Marketing will leverage data-driven insights to optimize email campaigns to drive business growth. Specifically, partnering with other marketing and eCommerce stakeholders, this role will take the lead to grow our customer lists, manage segmentation, strategize, and optimize flows, and ultimately drive revenue through the email channel.

This role will oversee and focus on driving email and SMS engagement throughout the user journey (including leads, current customer, and lapsed customers), with the aim of enhancing customer satisfaction and maximizing customer lifetime value (through improved retention, reorders, upselling, and average order value.

If you’re passionate about unlocking the vast potential of email marketing with provided support and resources, please apply now. We look forward to meeting you!

• Develops, executes, tracks, and optimizes performance for lead capture, Email and SMS (and related channel) marketing campaigns to our current customer file.
• Creates and manages all flow and cross-brand strategy email and SMS marketing campaigns for our lapsed customer file.
• Increases customer LTV through effective email and SMS campaigns, including continuous A/B testing and leveraging of industry/competitive trends, tools, and best practices.
• Owns tracking and reporting of email and SMS marketing with a firm understanding of email marketing KPIs and turning insights into tactical plans.
• Present and report KPIs and analysis regularly to internal GR stakeholders (Brand, Legal, MP&A, Executive team, etc.), and internal and external creative teams
• Partner and collaborate with vendors and outside agencies and key stakeholders to analyze and optimize campaigns, and forge the future of the Email channel
• Works with BI Analytics, Finance, MP&A, and ESP to identify new reporting needs and leverage data to find and capitalize on opportunities for improved performance.
• Manages additional campaigns to support key business objectives on other channels and programs such as generating customer product reviews, driving adoption of online self-service, QVC, Amazon, and e-tailers; and aiding organic and paid media initiatives as needed
• Develops strategy behind new brand and product line launches across email and SMS channels from start to finish, including back-end transactional setup to onboarding review solicitation

• 7+ years experience in Digital marketing with a major concentration on Email & SMS channels, Affiliate, Loyalty & Retention programs
• Proven track record of developing and implementing successful email marketing strategies from scratch.
• Deep hands-on expertise with direct email marketing best practices, Email and landing page A/B and multivariate testing, applicable privacy laws, industry trends, supporting technologies (e.g., ESPs, customer databases), and related disciplines (e.g., website, mobile, search marketing, social media, online product reviews).
• Experience analyzing complex datasets to define and optimize segments
• Experience in CRM, predictive analytics, and/or auto-delivery programs
• Experience with subscription/membership business models
• Experience with direct marketing of consumer beauty and health products.
• Proven aptitude for strategizing and crafting customer-facing communications (copywriting) and messaging that converts.
• Highly analytical and data-driven approach, with a strong focus on testing to optimize results.
• Prior experience with Klaviyo, Demandware, Salesforce Commerce Cloud, Bizarre Voice & Google Analytics, Looker, BI is a plus!

Skills

• Excellent oral and written communication skills, with the ability to effectively convey information to stakeholders at all levels.
• Strong presentation skills with the ability to persuade and inspire teams of new initiatives and make sound recommendations for the channel
• Strong decision-making skills based on analysis, critical thinking, and judgment.
• Aptitude for identifying and resolving complex problems, thinking creatively, and finding innovative solutions.
• Flexibility to thrive in a dynamic and evolving business environment.
• Strong understanding of the industry and market trends, keeping up to date with relevant advancements.
• Proficient in managing projects from initiation to completion, ensuring timely delivery and quality results.
• Ability to drive positive change in collaboration with other teams and vendors through effective relationship-building and leadership.
• Ethical Conduct: Strong ethical values and the ability to uphold the highest standards of professional and personal integrity.

Environmental, Psychological and Physiological Requirements:

• Currently on a hybrid weekly work schedule. During office days, work will be performed inside a multi-story office building with elevators and stairs.
• The person must be able to remain in a stationary position for up to 50% of the time.
• Occasionally move about inside the office to access file cabinets, office machinery and conference rooms.
• Constantly operates a computer and other office productivity machinery such as a copy machine, printer and calculator
• Frequently communicates with employees who have inquiries
• Ability to learn technical material and apply the knowledge to their work

Body Firm provides competitive salaries and benefits. We are proud to be an Equal Opportunity Employer.

Guthy|Renker