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Job Summary
The Integrated Marketing Coordinator works across multiple departments and focuses on growing our multi-state convenience store franchise, On The Fly. They will deliver data analysis and insights on integrated marketing programs; assist in campaign rollouts; manage and optimize social media presence; and be deeply involved with brand strategizing. This is a full-time, on-site position at Giant Oil’s headquarters in Downtown Tampa, Florida.
Responsibilities
- Ideate and support the brand to develop effective marketing strategies for product and brand awareness campaigns
- Assist in implementing promotional calendar and pricing, designing and ordering campaign signage, and reporting performance
- Assist in managing loyalty programs, customer relationships utilizing CRM tools, and reporting performance and insights with BI tools
- Create and issue product launch memos in a timely manner to successfully introduce new products to the market
- Manage current social media practices, develop strategies to optimize digital presence, and report KPIs
- Manage and organize brand and digital brand material for social media, website, internal, and tradeshow purposes
- Assist with ad hoc projects as needed
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- Minimum 2 years experience in Marketing and/or Communications
- Strong data analysis skills using BI Tools
- Experience with email marketing
- Excellent proficiency in Adobe Creative Suite and Microsoft Office.
- Fundamental design and creative writing skills and understanding of marketing concepts.
- Must have advanced knowledge and experience in digital marketing and related tools such as Google Ads, Facebook Business Manager, Google My Business, and social media management platforms
- Strong visual and verbal presentation skills
The pay for this position starts at $40,000. Please note that the pay provided is a good-faith estimate for the position at the time of posting.
Benefits
- You will join a fast-paced and growing company that offers full-time benefits, including health, life, dental and vision insurance; matching 401K; paid vacation and sick time.
Giant Oil Inc.