Fresh Films DT

Senior Communications & Marketing Manager @ Fresh Films

Do you want to help Transform the lives of Diverse Youth?

Fresh Films engage teens and young adults in learning film and media skills for future jobs. The programs are supported by donors, are hosted at partner school and youth club sites and are connected to film industry partners who offer internship & job opportunities for our alumni. If you are the type of person who wants to jump in and write, create and execute engaging marketing and communications, then we want to talk with you!

Position Summary:

Reporting to the Fresh Films Managing Director, this position is HANDS-ON. You’ll develop and execute marketing to recruit youth participants into the program – from engaging with school district communications personnel to creating engaging social posts and emails, to coordinating PR, paid media, digital and partner marketing. You’ll also drive and amplify Fresh Films’ recognition as a key player and thought leader in the film training / workforce development & education space through creating brand assets and donor communication reports and assets for use in regional and national outlets.

JOB SUMMARY

• Execute annual marketing & communications plans to promote Fresh Films recruitment, brand and development programs and priorities through use of earned media, social media, paid media, digital media, partnerships, messaging and storytelling.
• Manage the production, writing and design of key internal and external communications that sets the organization apart
• Write clear, engaging mission-focused key messages for a variety of channel applications, including earned media, social media, and direct marketing; and for a range of audiences, including multicultural teens and young adults, educators, donors and industry partners.
• Lead marketing and outreach for youth participant recruitment and engagement
• Lead donor and stakeholder marketing and engagement, including development of Annual Report, program guides, impact reports, and other publications to support or engage with donors and stakeholders
• Execute co-branded partner communications including liaison with high-level partners
• Oversee FF website updates and manage social media platforms, including the creation and promoting of posts. Serve as internal expert to maximize user interaction and conversion. This may include updating SEO, CRM or other tech platforms.
• Manage and Maintain communications editorial calendar for team use for web, email, social & digital media
• Utilize program impact research and media metrics to infuse insights and optimize performance of program messaging and impact
• Supervise and manage Communication Coordinator, marketing interns, and marketing vendors and participate as part of the development team.
• Manage brand use across the organization to including but not limited to office branding, letterhead templates, tshirts and program materials, digital asset library of photos, videos, logos etc
• Performs other duties as assigned

Qualifications:

A strong marketer with a track record of hands-on communication and marketing/promotion execution across a variety of marketing tactics and media. We’re a small team so big picture thinking in combination with roll sleeves up, hands-on doing is part of the culture.

• 5-7 years of progressive marketing experience working across multiple tactics that go beyond social media marketing
• Nonprofit experience highly preferred
• Multicultural or Youth Marketing experience preferred
• Exceptional skill in written and oral communications.
• Thrive in a fast paced, dynamic environment, working across different projects and initiatives simultaneously
• Ability to think big and be hands-on in execution of marketing
• Ability to analyze research and handle KPI reporting
• Ability to create and maintain key contacts within the media, with school and community partner organizations and other industry supporters helping to promote /cross-promote
• Knowledge and skill with Google Ad Words, Social Media, HootSuite or other marketing tools
• Bachelor’s degree from an accredited university in communications, marketing, public relations, journalism or related field preferred

Compensation

• Full time, 40 hours weekly
• Paid Time Off (PTO) at a minimum of 15 days per year for new employees. You also get 12 paid holiday-days off each year, which includes the week between Christmas and New Years
• Health, dental, vision and life insurance
• 403B plan starting in 2024

Work Environment:

• Hybrid: Some in office, some on-site at Fresh Films program sites, and some from home
• Requires some evening or weekend work and travel to support productions
• Requires travel 1-1.5 days per week (regularly) to local sites and 2-3 days per week (4-8x per year) to visit Fresh Films program sites, regions and offices.
• All non-local travel paid for by Fresh Films

More About Us: Fresh Films creates Emmy-nominated films, TV shows, feature films and documentaries while training diverse youth and young adults in all aspects of production. Our year-round program + on-set experiences (like “Filmmakers Lab” with Reese Witherspoon) offer participants the opportunity to gain skills, confidence and connections to become a pipeline of diverse media-makers and storytellers for rapidly growing high-wage careers. Our career pathway programs run in 30 locations across the U.S. and are supported by major foundations, community, and industry partners. Be part of a team that is democratizing access and opportunity for underrepresented groups to work in the multi billion dollar creative industry! Learn more at www.freshfilms.org

WE ARE A PROUD EQUAL OPPORTUNITY EMPLOYER

Fresh Films is proud to be an equal opportunity employer. We believe diversity drives us to deliver more valuable and meaningful experiences for clients and employees. That means we not only provide equal opportunity and consideration to all employees and applicants – we welcome it. Fresh Films doesn’t discriminate on the basis of gender, gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, or any other category protected by law.

Fresh Films DT

Senior Communications & Marketing Manager @ Fresh Films

Do you want to help Transform the lives of Diverse Youth?

Fresh Films engage teens and young adults in learning film and media skills for future jobs. The programs are supported by donors, are hosted at partner school and youth club sites and are connected to film industry partners who offer internship & job opportunities for our alumni. If you are the type of person who wants to jump in and write, create and execute engaging marketing and communications, then we want to talk with you!

Position Summary:

Reporting to the Fresh Films Managing Director, this position is HANDS-ON. You’ll develop and execute marketing to recruit youth participants into the program – from engaging with school district communications personnel to creating engaging social posts and emails, to coordinating PR, paid media, digital and partner marketing. You’ll also drive and amplify Fresh Films’ recognition as a key player and thought leader in the film training / workforce development & education space through creating brand assets and donor communication reports and assets for use in regional and national outlets.

JOB SUMMARY

• Execute annual marketing & communications plans to promote Fresh Films recruitment, brand and development programs and priorities through use of earned media, social media, paid media, digital media, partnerships, messaging and storytelling.
• Manage the production, writing and design of key internal and external communications that sets the organization apart
• Write clear, engaging mission-focused key messages for a variety of channel applications, including earned media, social media, and direct marketing; and for a range of audiences, including multicultural teens and young adults, educators, donors and industry partners.
• Lead marketing and outreach for youth participant recruitment and engagement
• Lead donor and stakeholder marketing and engagement, including development of Annual Report, program guides, impact reports, and other publications to support or engage with donors and stakeholders
• Execute co-branded partner communications including liaison with high-level partners
• Oversee FF website updates and manage social media platforms, including the creation and promoting of posts. Serve as internal expert to maximize user interaction and conversion. This may include updating SEO, CRM or other tech platforms.
• Manage and Maintain communications editorial calendar for team use for web, email, social & digital media
• Utilize program impact research and media metrics to infuse insights and optimize performance of program messaging and impact
• Supervise and manage Communication Coordinator, marketing interns, and marketing vendors and participate as part of the development team.
• Manage brand use across the organization to including but not limited to office branding, letterhead templates, tshirts and program materials, digital asset library of photos, videos, logos etc
• Performs other duties as assigned

Qualifications:

A strong marketer with a track record of hands-on communication and marketing/promotion execution across a variety of marketing tactics and media. We’re a small team so big picture thinking in combination with roll sleeves up, hands-on doing is part of the culture.

• 5-7 years of progressive marketing experience working across multiple tactics that go beyond social media marketing
• Nonprofit experience highly preferred
• Multicultural or Youth Marketing experience preferred
• Exceptional skill in written and oral communications.
• Thrive in a fast paced, dynamic environment, working across different projects and initiatives simultaneously
• Ability to think big and be hands-on in execution of marketing
• Ability to analyze research and handle KPI reporting
• Ability to create and maintain key contacts within the media, with school and community partner organizations and other industry supporters helping to promote /cross-promote
• Knowledge and skill with Google Ad Words, Social Media, HootSuite or other marketing tools
• Bachelor’s degree from an accredited university in communications, marketing, public relations, journalism or related field preferred

Compensation

• Full time, 40 hours weekly
• Paid Time Off (PTO) at a minimum of 15 days per year for new employees. You also get 12 paid holiday-days off each year, which includes the week between Christmas and New Years
• Health, dental, vision and life insurance
• 403B plan starting in 2024

Work Environment:

• Hybrid: Some in office, some on-site at Fresh Films program sites, and some from home
• Requires some evening or weekend work and travel to support productions
• Requires travel 1-1.5 days per week (regularly) to local sites and 2-3 days per week (4-8x per year) to visit Fresh Films program sites, regions and offices.
• All non-local travel paid for by Fresh Films

More About Us: Fresh Films creates Emmy-nominated films, TV shows, feature films and documentaries while training diverse youth and young adults in all aspects of production. Our year-round program + on-set experiences (like “Filmmakers Lab” with Reese Witherspoon) offer participants the opportunity to gain skills, confidence and connections to become a pipeline of diverse media-makers and storytellers for rapidly growing high-wage careers. Our career pathway programs run in 30 locations across the U.S. and are supported by major foundations, community, and industry partners. Be part of a team that is democratizing access and opportunity for underrepresented groups to work in the multi billion dollar creative industry! Learn more at www.freshfilms.org

WE ARE A PROUD EQUAL OPPORTUNITY EMPLOYER

Fresh Films is proud to be an equal opportunity employer. We believe diversity drives us to deliver more valuable and meaningful experiences for clients and employees. That means we not only provide equal opportunity and consideration to all employees and applicants – we welcome it. Fresh Films doesn’t discriminate on the basis of gender, gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, or any other category protected by law.

Fresh Films DT

Fresh Films (formerly Dreaming Tree Foundation) creates Emmy-nominated films, TV shows, and documentaries while training future filmmakers in all aspects of film. Youth collaborate on-set rotating through every film position – from camera and sound, to editing and effects – to gain technical and workplace skills for college and future careers. Our alumni work all across the industry from Warner Brothers to BET!

Our work has been seen on DIRECTV, PBS, IFC, iTunes, Amazon, Redbox, and in Theatres.

Position Summary:

• Developing and executing marketing that elevates the Fresh Films brand
• Engage and build diverse youth participation across year-round regional and national programming
• Drive Fresh Films recognition as a thought leader and best-in-class organization for workforce training of diverse talent for entertainment and creative economy jobs.
• Provide strategic guidance and tactical oversight of ad creative, content development, social platform usage, and media decisions targeting key audiences and stakeholders.
• Execute regional and national marketing initiatives.
• Infuse research insights in messaging and positioning to grow confidence in the Fresh Films mission and brand. Instill reliance on metrics to drive decision-making as part of managing and developing the marketing team.

Other responsibilities include:

• Refine AND execute annual strategic marketing plans that include goals, objectives, budgets, timing, etc. to grow Fresh Films youth participation, donors, and partnership interactions
• Help establish strong branding, positioning, and messaging that sets the organization apart
• Create and report metrics to measure the effectiveness of marketing tactics
• Proactively manage website updates & SEO, review, and analyze metrics to improve and optimize marketing performance and decision making
• Oversee research and insights needs; manage research partners and proactively identify and share insights with implications from all research findings
• Collaborate cross-functionally to increase program ROI and achieve new business revenue targets
• Work with the development/partnerships team to support donor marketing, and stakeholder engagement and execute co-branded partner communications, including liaison with high-level partners

What We Expect:

A strong marketer with a track record of both strategic planning and hands-on marketing execution across a variety of marketing tactics and media. The ideal candidate is an organized, self-starter who discerns work priorities and meets deadlines with minimum supervision. We’re a small team so big-picture thinking in combination with hands-on doing is part of the culture. Additional qualities that will ensure success in the role include:

• 6-9 years of progressive marketing experience working across multiple tactics, preferably with some agency experience
• Multicultural marketing experience with youth and/or young adult targeting expertise
• Ability to analyze research and handle KPI reporting
• Team management, development or coaching experience
• Strong writing, communication, and interpersonal skills oriented to relationship management
• Ability to solve problems quickly and efficiently with a strong sense of decision impact
• Proficiency in multi-tasking, working across different projects and initiatives simultaneously
• Thrive in a fast-paced, dynamic environment with rapidly changing focus and priorities
• Ability to think big and be hands-on in the execution of marketing

Benefits

• 3 weeks of vacation
• Office closed for 8 Federal holidays plus the week between Christmas and New Years
• Health, dental, and vision insurance
• Will require some evening or weekend work to attend productions
• Will require travel to FF Rock Island, IL headquarters or to program locations 6-12 times per year to connect and engage on partnership initiatives; support partnerships for the diverse youth we serve. All travel is paid for by Fresh Films; employees will have a company credit card
• Position Reports to the Fresh Films Managing Director

Fresh Films DT