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Chervon is one of the world’s largest power tool and lawn and garden equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, manufacturing, design, marketing, sales, and service teams throughout the world, we do it all.
About Our Opportunity
The Influencer Marketing Specialist supports exposure of Chervon brand owned content through organic social and social influencer initiatives under the leadership of the Senior Integrated Media Manager. This individual works with internal stakeholders including Customer Service, Brand Managers, Creative Team, Advertising Agencies, Product Managers and Sales to effectively market our brands organically and support customer interaction with a low-friction experience.
Key Job Responsibilities:
- Organic Social Media – Revenue, Consideration & Lifetime Value
- Coordinate organic social content production across our unique brands to drive sales by ensuring visibility during the consumer decision journey.
- Maintain 12-month rolling content calendar supporting seasonal campaigns, product launches, major events, influencer/UGC and ad-hoc needs.
- Provide creative thinking and social acumen required for this position. Use your creative talent and work closely with our Creative Team and Agencies to build high-quality content for all aspects of the strategy.
- Grow impressions, engagement and follow through creative testing and iteration based on learnings.
- Curate UGC for use in marketing executions, ensuring content aligns with brand and safety standards.
- Deliver regular campaign reports with comprehensive metrics and actionable insights to optimize performance of content and future campaigns.
- Influencer Relations – Reach, Consideration & Modern PR
- Coordinate execution of an influencer marketing strategy supporting all tiers of influencers across various social platforms.
- Drive Earned Media Value (EMV) for all paid influencer relationships; monitor & engage with an extreme attention to detail.
- Collaborate with Senior Integrated Media Manager to amplify influencer content through paid media support.
- Coordinate recurring partner reviews by setting agendas, ensuring presentation materials and planning documents are updated, sharing meeting notes containing next steps and action items. Monitor follow-ups to ensure external partners are executing in alignment with brand initiatives.
- Be the day-to-day liaison for influencer partners including sample distribution as well as tracking budgets, contracts and payments.
- Customer Engagement – Best Practices, Accountability and Enhancement of Online Interactions.
- Act as liaison and subject matter expert for social media best practices (interactions, questions, comments, and review responses) to equip our customer support team to meet customer needs in critical moments.
- Collaborate with after-sales customer service department bridging the gap between customer service and social service.
- Provide reporting and insights through analysis of customer engagement volume and context, share relevant information with marketing, product and other teams.
Key Competencies:
- Demonstrated ability to multitask and prioritize
- Excellent social media skills
- Strong verbal and written communication skills
- Hands-on experience with social media tools including:
- Platforms (Facebook, Instagram, Twitter, Snapchat, YouTube, etc.)
- Management tools (HubSpot, Sprout, etc.)
- Digital monitoring methods and measurement
- Ability to confidently collaborate with industry influencers
About Our Working Environment
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, short/long-term disability, life insurance and an informal work environment with policies that support open PTO, a very competitive 401(k) program, parental leave and transparent telecommuting.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
Chervon North America is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information or any other category protected by law.
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Chervon North America