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We have an exciting opportunity for you to join as the Social Media Manager for the Charities Aid Foundation (CAF).
The main purpose of the role which is part of our External Affairs team is to originate, develop and implement a multi-platform, analytics-driven social media strategy, which builds reach, engagement and influence through compelling content effectively coordinated with our wider influencing and marketing activity.
At CAF you will be joining an international workforce who are passionate about accelerating society’s progress towards a fair and inclusive future for all. We are people centred, driven by innovation and together we are building a leading great and safe place to work.
As our Social Media Manager, your key responsibilities will include:
- Work with Senior Communications Manager and the Head of External Affairs on integrated cross-channel campaigns to raise CAF’s profile and influence
- Develop and implement a comprehensive social media strategy to increase our reach and build engagement across social media platforms
- Lead on the development of a distinctive, engaging CAF voice on social platforms that fits with our brand
- Originate compelling content and collateral with a focus on telling our stories online and proactively create forward plans for content integrated with our wider marketing and influencing activity
- Effectively manage reputational risks around CAF’s social media presence, including compliance with relevant Charity Commission policies and act as champion for CAF’s own social media policy
- Advise senior executives on their social media activity and develop a cohort of internal stakeholders to act as ’influencers’, supported with content and strategic advice
Skills required of our Social Media Manager:
- Build relationships across the organisation and surface stories and content for social platforms
- Work in an integrated way as part of External Affairs, collaborating closely with Marketing on digital campaigns
- Act as CAF’s eyes and ears on social platforms, proactively alerting colleagues to potential issues and opportunities as they arise and advising on responses
- Identify practical insights from data and analytics and use them to shape our forward strategy
- Stay at the cutting edge of developments in technology and best practice for social media and feed them into future strategy
- Operate as an effective team player and uphold CAF values
In return for joining as our Social Media Manager you will receive:
- Salary up to £42,000 per annum, 30 days holiday plus bank holidays, Excellent ongoing training programme, Excellent pension scheme, Private Health care cover, Life assurance, Ongoing learning and development, Annual flu vaccination, Employee Assistance programme to support your health and wellbeing, CAF volunteering day, Sodexo Discount Platform
CAF is a Disability Confident Employer. We guarantee to interview disabled applicants who meet the minimum criteria for the role. Please advise us if you consider yourself to have a disability.
Interested in joining us as our Social Media Manager and being part of an organisation who are people focused and are “Together Building Opportunity”. If yes, please click on the apply button and you will be redirected to CAF jobs portal where you can find out more about the position and apply.
We reserve the right to close this vacancy early if we receive sufficient applications for the role.
Job Reference: CJ905
Charities Aid Foundation