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SUMMARY DESCRIPTION:
Work with marketing, information technology, operations, and other departments to deliver reports and analysis that drive decision making. Provide in-depth insights and recommendations that drive business results. Provide highly consumable data to the organization.
ESSENTIAL JOB FUNCTIONS/DUTIES:
• Perform quantitative analysis, predictive analytics, machine learning, and/or text analytics including data prep and ingestion, feature engineering, analysis and modeling, and model deployment.
• Collaborate with IT team to implement end-to-end AI/ML solutions, from infrastructure and data pipelines to model deployment and monitoring.
• Monitor and refine ML projects that are in production.
• Ensure the team is using appropriate technologies, tools, and methods to deliver high-quality work.
• Conduct ad-hoc analyses of marketing programs, customer trends, hotel performance, and other business areas.
• Support marketing activities through robust customer segmentation, performance analysis, test design and analysis, and predictive modeling.
• Recommend and implement best practices in marketing measurement and A/B testing.
• Effectively communicate complex technical results to stakeholders and multiple levels within the organization.
• Build productive relationships with stakeholders across marketing and IT to deliver AI/ML solutions that drive profitable growth.
• Collaborate with the marketing team to understand business needs and translate into AI/ML opportunities.
• Develop presentations to be delivered to stakeholders that clearly and concisely deliver insights and recommendations that drive profitable growth.
• Demonstrate creative problem-solving skills to inform decisions, improve outcomes, and deliver transformation through data.
• Keep stakeholders informed and updated.
• Lead with a customer first mentality.
• Train, coach, and mentor team members.
• Create job flows and maintain documentation of processes.
• Develop and maintain a positive working relationship with outside vendors.
• Other duties as assigned.
JOB SPECIFICATIONS:
• Bachelor’s degree with quantitative focus such as data analytics, data science, or applied math and statistics required, master’s preferred.
• 5+ years of hands-on experience in data analysis and predictive analytics with machine learning techniques.
• Experience with data mining, data analysis, modeling of complex data sets, statistical analysis, forecasting, and predictive analytics.
• Experience building and deploying end-to-end ML solutions.
• Deep knowledge of marketing and data science strategies.
• Advanced knowledge of SQL, Python, and similar tools required.
• Knowledge of machine learning and data processing services from cloud providers such as Amazon, Microsoft, and Google.
• Proficient with Microsoft Office suite.
• Experience managing projects and team members.
• Ability to communicate effectively with stakeholders.
• Demonstrated professionalism and leadership skills.
• Organized and detail oriented with strong attention to accuracy.
• Ability to obtain/maintain any necessary licenses and/or certifications.
Boyd Gaming