Beaverbrooks

• PR Coordinator
• Marketing Department
• Beaverbrooks Head Office, Lytham St Annes
• Permanent- 37.5 hours per week, Monday-Friday 9am-5pm
• £24,000-£27,000 per annum depending on experience + excellent benefits + bonus scheme
• Close date: 26th Feb
• Initial Phone Interviews: w/c 27th Feb
• Interviews: w/c 6th March

We now have an exciting opportunity for a PR Cooordintor, who displays great communication skills, to join our fast-paced PR & Influencer Marketing team, and drive a varied range of projects.

Our PR Coordinator will sit within the PR & Events team and will be focused on driving awareness, reputation and engagement for our Beaverbrooks brands through effective consumer and business PR (traditional and digital channels) and working with a growing network of influencers.

You will report into the PR & Events Manager and work closely with the wider marketing team, product, retail and ecommerce teams to deliver inspiring and seamless multichannel campaigns.

We are proud to have recently achieved sixth position in the prestigious 100 Best Companies to Work For list 2022, in addition to being announced as ‘Retail’s Best Company to Work For’ 2022. It’s also our 17th consecutive year of receiving three-star accreditation for ‘world class’ levels of workplace engagement.

Working at Beaverbrooks also brings with it a whole host of rewards and benefits, some of which are:

• Great office profit share bonus
• Outstanding staff discounts which extend to your family & friends
• Free car parking
• Wellbeing scheme
• Contributory Pension & Life Assurance
• Breakfast club – breakfast provided free of charge, Monday to Friday
• Regular social events- including, but not limited to: pay day drinks, football hospitality events, theatre and theme park trips.
• Free eye test every 2 years
• Flu Vaccinations paid for
• Enhanced maternity and paternity package
• Maternity return to work bonus
• Employee & family support & counselling – Retail Trust

Although the role is based at our Head Office in Lancashire, we are happy to discuss flexible working options at interview

Main Responsibilities

PR

• As the day-to-day press officer, you’ll be working with our PR agency to deliver the BAU product stream of our PR calendar, which means identifying and evaluating opportunities (lifestyle trends, using insight from broader social/SEO and buying teams)
• Supporting the planning and implementation of hero PR initiatives and campaigns. You’ll be the link between other teams to ensure all stakeholders are maximising the PR opportunity
• Write and distribute a variety of PR comms including press releases, brand communications, quotes, comments, statements and award entries
• Work with the Events Coordinator to arrange and host press events
• Development of our LinkedIn profile(s) to help showcase our amazing Beaverbrooks business and inspire other leaders across the country –producing and briefing content, building profiles
• Regular reporting and sharing PR success – evaluating press coverage towards objectives on a weekly and quarterly basis

Influencers

• Delivering the overall Influencer strategy and plan
• Working with our influencer agency and directly with influencers themselves to ensure activity is delivered as per the plan – to include briefing of campaigns, reviewing and approving content, along with proactively flagging any delays or issues as they come up
• You’ll play a lead role in curating our preferred bank of influencers over time – working with our influencer partners, as well as the wider marketing and social teams you’ll be responsible for identifying new talent, building and managing this list
• Regular reporting on the success of hero influencer campaigns and the ongoing performance of individual influencers

The Ideal Candidate

Essential skills/experience:

• Previous PR experience, ideally agency side with UK consumer media relations experience
• First class communication skills both written and verbal (with previous experience in copy writing i.e. press releases, statements, LinkedIn posts, award entries, case studies etc)
• A passion for PR and influencer marketing in equal measure – and a desire to always learn more
• Results driven
• Ability to be adaptable, reactive, responsive. Comfortable working at pace
• Proactive, self-starting approach
• Creative problem solving
• Highly organised and adept at prioritisiation

Desirable skills/experience:

• Knowledge of Gorkana, Meltwater, Onclusive, Vuelio, Adobe InDesign / Photoshop and Influencer Marketing Platforms will be advantageous attributes
• Commercial aptitude and experience managing budgets and negotiating costs

A portfolio of work would be advantageous, which can be shared during application

About The Company

We’re a family business. And you can tell that when you get here. It feels like family.

Established in 1919 we now have 73 stores across the UK and an ecommerce website, which was launched in 2001. We provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.

Our purpose is to enrich lives, which simply means making a positive difference to the world we live in. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated £20 million to over 1000 different charities.

We pride ourselves on the work we do for local communities and in support of this we offer charity matching – you raise it, we match it! You can also take 2 paid charity days per year where you can spend time away from the business doing charity work and take time off to give blood.

If you would like to know more about Beaverbrooks, visit https://www.beaverbrooks.co.uk/about-us

Beaverbrooks