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The Association for Advancing Automation (A3) is looking for a creative, outgoing, strategic and detail-oriented communications professional who will develop and implement targeted content over a variety of media platforms. The ideal candidate will have previous experience promoting and marketing automation technologies. The multimedia production specialist will create, curate, manage and deliver creative video content, in addition to being the active face of A3’s social media by developing engaging social media content, monitoring engagement and replying to questions, comments and inquiries.
The successful candidate will join our talented team of 30. We are headquartered in Ann Arbor, MI, but offer the opportunity to work elsewhere and come to Ann Arbor for meetings when needed.
A3 is North America’s leading automation trade group, representing more than 1,100 company members from around the world. A3 offers great benefits, growth opportunities, interesting domestic and international travel, all in a stable, well-funded organization that dates back to 1974.
Responsibilities
· Seeking, intaking, creating and producing industrial thought-leading video content, working with external vendors as needed
· Attending events and producing live on-site video and social media content
· Assisting in the development and management of influencer marketing strategy
· Planning and managing the organizations social media and social media calendar to prioritize A3 organizational needs
· Monitoring social media trends across LinkedIn, Twitter, Instagram, TikTok and Facebook to identify content opportunities
· Developing social media graphics, gifs and other content as needed
· Daily monitoring of social media channels and interacting with posts as A3
· Presenting organic social media analytic reports to marketing team on a monthly basis
· Proactively suggesting new ways to grow our social media presence, including new channels, new content
· Supporting the marketing of association programs and resources
· Providing support and assistance to staff members for conferences, trade shows, meetings and other events, both prior to and at events, as needed
Qualifications
· 3-5 years experience developing engaging high-quality video and social media content
· Demonstrated ability to assemble and create content
· Proven experience in growing professional social media followers
· Experience in Adobe Suite platforms a plus
· Experience working with platforms like Higher Logic, Informz, Hubspot, Salesforce, or similar
· Experience in creation and presentation of social media analytical reports
· Past experience in association work a plus
A3 – Association for Advancing Automation