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COMPANY OVERVIEW
174 Power Global, headquartered in Irvine, California, is an affiliate company of Hanwha Group, a FORTUNE Global 500 firm that is among the eight largest business enterprises in South Korea. 174 Power Global designs, builds and manages solar power plant solutions. The company brings a decade of global leadership in solar PV to North America, combining best-of-world technology, processes and partnerships to deliver utility-grade solar PV solutions customized for local energy markets. 174 Power Global offers the full spectrum of PV solutions – from power plant development, design, construction, operations and maintenance. With proven capabilities across the solar value chain, 174 Power Global minimizes uncertainty and risk, and helps customers achieve a higher return on their investment in solar energy.
POSITION OVERVIEW
The Senior Director of Energy Marketing position is responsible for identifying and executing offtake opportunities for utility scale solar, storage and hybrid projects. The position is also responsible for identification, assessment and execution of strategic partnerships with utilities and other customers for project development opportunities. The successful candidate will have experience in directing power origination efforts across multiple market segments.
The Senior Director of Energy Marketing reports to the CCO, or other senior management personnel that the CEO of 174 Power Global may designate. This position is expected to travel up to 30% of the time, and possibly more
174 Power Global is headquartered in Irvine, California, and the ideal candidate will be within commutable distance to the Irvine office location. However, this position may have the opportunity to work remotely.
RESPONSIBILITIES
- Direct bid package preparation in response to offtake opportunity requests, including RFPs and RFIs for utility scale solar, storage, and hybrid projects throughout North America ;
- Identify new off-take opportunities via competitive solicitations and bilateral negotiations
- Drive contract negotiation and execution by leading cross-functional teams through complex internal and external processes.
- Develop creative deal structures and recommendations to support financing negotiations, help differentiate product offering, and reduce collateral requirements;
- Monitor PPA markets and provide intelligence to inform development and acquisition strategy.
- Build and maintain relationships with individuals in procurement roles at utility companies, municipalities, cooperatives, load serving entities, and corporate off-takers;
- Stay current on market, industry, economic, consumer, and competitive trends;
- Prepare investment memoranda and presentations for Senior Management;
- Engage in industry groups and follow regulatory changes to identify new opportunities, risks, and market solutions;
- Be technically astute with the full life cycle of utility solar project origination, development and valuation;
QUALIFICATIONS
- Bachelor’s Degree or higher in business, engineering, sustainability, finance, or related field
- 10+ years of experience in power marketing, trading, origination, or similar efforts.
- Expert knowledge on structuring and negotiating offtake deals, including but not limited to financial hedges, VPPAs, tolling agreements and other evolving structuring instruments
- Advanced knowledge of U.S. utility-scale solar development, power markets, and customer segments
- Understanding of battery storage contracting structures is preferred
- Requires the ability to stay current with changing technologies, regulations, and trends influencing the continued adoption of renewable energy.
- Ability to quickly step into new tasks and adapt to new circumstances in a dynamic environment.
- Experience successfully operating in a geographically dispersed organization is a plus.
- Excellent interpersonal, time management, communication, and relationship building skills
- Willing to travel up to 30% of the time in North America and possibly more
174 Power Global provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. www.174powerglobal.com.
174 Power Global
“We connect science to life for a better future.”
LG Chem endeavors to become a ‘Global Top 5 Chemical Company’ with a balanced business portfolio that has a competitive advantage across the globe, including business divisions in petrochemicals, advanced materials, life sciences, and a subsidiary specializing in batteries.
LG Chem is investing billions of dollars to expand our operations and footprint in the US. This expansion includes building new manufacturing plants such as Ravena, OH, opening January 2024, investing in R+D to produce new Pharmaceutical and other products to gain entrance into new markets as well as joint ventures such as the recent announcement partnering with General Motors to supply Cathode Active Material for EV batteries. With these and other investments comes the need to add highly skilled and experienced employees to all our business units and teams throughout the US.
We are actively searching for a Market Intelligence (Market Analyst) Manager who will be responsible for overall strategy and competitive intelligence of the business. You will be expected to stay up-to-date on the latest research including but not limited to regional market data, competitors, and customers to provide insightful strategic recommendations for business strategy. You will manage, build up and sustain strong strategic partnership to enhance Market Intelligence and business strategy at LG Chem. Candidates experience with market data research and analysis, product pricing, market segment competitor analysis or market forecasting will do well. Preferred candidate will have experience in the Battery Industry or Chemical Industry.
Responsibilities
Identifying Market Trends
- Collect and Analyze regional market data, competitors, and current/potential customers
- Understand macro/micro market trends and competitive threats to provide insightful strategic recommendations (i.e. Regulations, New national policy, incentives, etc.) in the chemical industry.
- Identifies and helps to develop strategic relationships with partners or potential customers
Developing Market Intelligence Relationships for Outside-in Perspective
- Creates business strategies to facilitate company growth
- Develop and Maintain strong relationships within the Sustainable Solutions & materials’ regional community to remain informed of overall market activities & trends
- Attend trade shows or business intelligence events to build various networking and to develop perspectives on market trend and competitive landscape
- Works with other departments to ensure alignment of company goals, as set by senior management
- Evaluates appropriate information to forecast the return on future business transactions
- Designs and determines terms of business agreements
Experience Requirements / Competencies
- Bachelor’s degree or equivalent practical experience
- 4+ years of proven professional experience in ‘Market Intelligence’, ‘Market research’, or similar role within the Chemical or Battery or OEM industry preferred.
- Work cross functionally across various business units to identify trends based on various data sources
- Strong understanding of application market awareness in Chemical, OEM industry or manufacturing
- Excellent communication skills with the ability to convey complicated or intricate ideas in a clear and concise manner
- High proficiency in MS Excel, PowerPoint, etc.
- Organize/host and/or participate in conference calls with the project team, often across multiple time zones
- Strong analytical skills to identify opportunities towards improving the future of computing
- Experience in crafting formal or informal programs to connect university researchers with LG Chem
- Passionate about leveraging emerging technology to solve hard problems
- Ability to build relationships, collaborate, and influence
- An ability to navigate complex multinational/multicultural organizations
- Travel (when appropriate) to stay current on relevant technical topics including product innovations and competitor research by attending seminars, trade shows, and other pertinent events
LG Chem America, Inc.
The Marketing Coordinator will be a strategic member of the RAM Mounts marketing team who will support various department activities. The person to fill this role is responsible for assisting members of the marketing department by developing and implementing marketing collateral, content and campaigns specific to RAM Mounts. Further duties include partner eCommerce website support, analytics reporting, copywriting, social media management, content creation and influencer acquisition. The Marketing Coordinator also leads the execution of strategies to maximize RAM Mounts’ ability to generate leads, leverage products and brand equity with customers at international and domestic tradeshows by way of various media outlets. The position provides superior experiences by helping to manage the tradeshow process including staffing, shipping and logistics as well as organizing booth promotions, news media content and social media communications. The individual filling this role works closely with associates and vendors and must be able to develop and maintain strong working relationships. In addition, the coordinator serves as the primary content editor and gatekeeper for all of RAM Mount’s social media properties. This role reports to the Director of Marketing.
What You’ll Do
- Develop content for marketing/sales collateral, social media, custom direct mail campaigns, flyers, newsletters, and advertisements
- Contribute press releases and build media/PR relationships
- Distill complex concepts into simple, memorable terms, and can create compelling sales messages around these concepts.
- Support office with marketing project requests and best practices recommendations (as applicable)
- Develop, update, and maintain content on the Marketing section of the internal sales literature folder; case studies, sell sheets, use cases and presentation/pitch decks.
- Manage internal marketing assets such as images, logos, design files, etc.
- Track and assist in event marketing outreach for RAM Mounts events
- Provide recurring and on-demand reports for the marketing department showing industry trends, results for campaigns and provide recommendations based on findings
- Define differentiated positioning/messaging based upon competitive analysis and consumer insights, and socialize through the organization effectively and efficiently
- Assist in creating compelling sales presentations, on-boarding materials, internal training documents, and training presentations
- Represent and evangelize RAM Mounts at occasional customer events, tradeshows, and meetings
- Develop and execute marketing research and prioritize it into digestible insights that can be utilized cross-departmentally
Qualifications
- 2-4 years of experience in marketing and social media management across all platforms
- Ability to create cohesive PowerPoint decks with understood product knowledge
- Strong understanding of product management and operations
- Excellent written and oral communication skills
- Strong time management and organizational skills
- Demonstrated problem solving skills and resourcefulness
- Computer proficiency, including the Google and Microsoft Office suite of programs
- High degree of professionalism; must work well in both a team setting and independently
- Ability to create and deliver presentations tailored to the audience needs
- BS/BA degree or equivalent from an accredited college/university
Bonus Qualifications:
- Proficiency with Adobe Creative Suite
- Knowledge of product and lifestyle photography techniques and best practices
- Knowledge of current web standards, optimization techniques and best practices
Salary Range for Marketing Coordinator $65,500.00 – $70,000.00
Benefits
- Employer paid Medical, Dental, Vision, and Life Insurance
- Three weeks of PTO (up to 4 weeks with tenure) with seven paid holidays
- 401k with up to 4% employer match
- Additional paid parental leave beyond state/federal offerings
- Quarterly catered lunch events for all employees
- RAM Mounts product discounts
RAM Mounts
About us
Here at GoCardless, we’re building the world’s bank payment network. Bringing simple and secure direct bank payment solutions for people and businesses everywhere, as well as making open banking more accessible. GoCardless is used by 75,000+ organisations and counting, processing more than $30 billion of payments across 30 countries.
We’re an award-winning London based fintech, with additional offices in Riga, Paris, Melbourne and New York.
The role
As our Senior Affiliate Manager you will lead the team responsible for acquisition of merchants through our recently launched affiliate program. You will be responsible for ideating, scoping, target setting and delivering a market-specific scalable program to boost merchant acquisition with the support of an Affiliate Manager, designers, developers and a business setup to take this business to the next level
You will focus on the acquisition of non-traditional affiliates such as Accountants and Startup Consultants where we see GoCardless partnering with these influencers to deliver high quality prospects. Reporting into the Senior Director, Growth Marketing, the successful candidate must have specific knowledge and experience working in the B2B affiliate marketing space.
What excites you
- You’ll love Identifying and recruiting new referral partners and affiliates through various approaches including from within our merchant base and businesses who could act as referring partners – such as Accountancy firms and Start-up consultancies.
- Negotiating and managing contracts, relationships and commission structures for affiliates, as well as maintaining direct communication and recommend new campaigns for affiliates and provide performance feedback
- Making decisions on pivots where performance doesn’t match plan
- Monitoring affiliate activity, analyse performance, identify areas of improvement, and recommend ways to increase affiliate performance
- Proactively monitor traffic sources to determine which affiliates should be prioritised and focused on
- Provide reports/insights/analysis on Channel Performance
- Monitor all KPIs/insights and communicate them accordingly
What excites us
- You have a keen entrepreneurial mindset and experience in a B2B Lead Affiliate Marketing role, Partnerships or Account Management. Previous experience of recruiting partners in the accountancy space is highly desirable.
- You are driven, analytical and results orientated with ROI at the heart of everything you do.
- You are comfortable diving into data to produce informed strategic recommendations and insights
- You’re passionate about Affiliate Marketing and can draw on first-hand experiences as well as being well-read on winning Affiliate Marketing approaches
- Knowledge of the fin-tech industry is a plus
- Enthusiasm and a can-do attitude; Willing to “get in the weeds”
We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
(some of) The good stuff
- Wellbeing – stay healthy with dedicated support and medical cover
- Work away scheme – gives you the option to work away from your country of residence for up to 90 days in any 12 month period
- Adaptive Working – allows you to work flexibly, around your lifestyle
- Equity – all permanently employed GCs get equity to help you make a valuable contribution
- Parental leave – to suit everyone embarking on life’s great adventure
- Learning Budget – lead your own development with an annual learning budget
- Time off – generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We’re an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it’s essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
GoCardless
Sports Marketing Assistant
Office Location: Tampa, FL
On-Site Locations: Tampa, Clearwater & St. Petersburg
We’re looking to grow our events team this month and could use an additional Sports Marketing Assistant to help us with events and retail promotions across the Tampa Bay area. Our Sports Marketing Assistant help a specific client improve their brand awareness, enhance their reputation, and increase their market share. If you have a competitive edge, love to win, have a background in any type of sport or just a keen interest in sports in general – we want to hear from you today!
We’re interested in meeting with people that have marketing degrees or promotions experience, but we also welcome applications from those wanting to transfer into the marketing industry. Regular marketing, sales, and customer service training are provided in the office and we operate as a supportive team where people are constantly sharing ideas, success stories, tips, and more with each other!
You’ll primarily be responsible for:
- Setting up branded promotional displays & kiosks
- Representing a specific brand with integrity & enthusiasm
- Promoting specific products, services, campaigns or special offers
- Distributing marketing materials and conducting market research
- Tracking conversations and collecting consumer feedback
- Building strong consumer relations & producing occasional sales
- Answering questions, offering guidance, relating to customers
People with experience working in retail sales, customer service, hospitality, or similar backgrounds tend to do well as part of our marketing team because you’ll be working with customers face-to-face helping to influence their buying decisions.
In your first month you can expect to learn:
- Common direct marketing methods and techniques
- Basic sales, customer service and promotions skills
- How to build relationships with existing and prospective customers
- How to effectively read people’s body language and facial expressions
- The importance of having a winning mindset/positive attitude
In your first six months, you can expect to also learn:
- Tips for effective time management, organization and administration
- Campaign management & project management overviews
- Public speaking skills, influential language & motivational techniques
- Leadership, team-building, and training skills
Earnings: We pay through a combination of base pay plus commissions averaging $36k-$48k for the first year. Full details are provided during the interview process, and can vary slightly from campaign to campaign, but are always within a similar annual range.
2023 is going to be a big year for us as we continue to thrive as a team. A handful of people in our Tampa location are looking to branch out into other cities to further our reach, so they’ll be developing expansion teams over the next few months. This means opportunities for further development and progression into other areas may be possible too!
Sports Marketing Assistant Requirements:
- You must be 18+ years of age and eligible to work in the USA due to the outbound nature of the role and the consumer data you’ll be collecting
- Full-time availability is ideal, but we can potentially accommodate two part-time people or temporary workers
- Marketing degrees, qualifications, knowledge and experience are helpful, but not required for this position
- Retail sales, hospitality, customer service, or similar customer-oriented work experience is helpful, but not necessarily required
- A positive attitude and ability to maintain composure are expected. Our clients have a reputation to maintain and we need to live up to their standards
- Local applicants able to start work within 2 weeks’ time are ideal, but we will consider other notice periods and circumstances
For more information or for immediate consideration; send your resume or LinkedIn profile today!
All applications will be reviewed, but only successful candidates will be contacted (keep an eye on your missed calls and email messages so you don’t miss out!)
Water-City Blaze
Marketing Assistant – Hiring Now
We’re pleased to announce 4-6 new Marketing Assistant opportunities in New York suitable for career starters, recent or former graduates, career changers, and others with an interest in sales, marketing and consumer behavior!
If you have a pleasant and professional nature, can influence or persuade others, and have a friendly disposition… we want to meet you!
We have smashed our 2022 goals & are in an amazing position! That means we’re able to expand our sales and marketing team even further! Are you ready to be the next member of our team?
About the Marketing Assistant role:
This opening will combine face to face marketing, sales and business development. You’ll begin with basic customer interaction to help promote and sell our client’s services. Within a matter of weeks, ambitious, dedicated people will have the chance to advance into a leading role where you’ll be assisting in the development of others. Those able to balance both whilst producing consistent results will be given the chance to advance into an assistant business management role in under 12 months.
Duties of the role include:
- Promotional marketing and brand representation at our private site events
- Engaging with the public through promotional advertising activities, on a face to face basis in areas of heavy footfall
- Completing a number of sales transactions daily including capturing full new customer details in a discrete manner
- Product demonstrations and service explanations – use your winning personality to gain the potential customers interest
- Practicing your public speaking and leadership abilities
- Working as part of a team at live events engaging with the public
- General relationship building, customer service and sales activities
We run daily product-training workshops to ensure you have a full understanding of how to explain our clients’ products and services to their potential customers. We also provide ongoing guidance and advice for those looking to grow both personally and professionally.
If you’re looking for a career where:
- there’s lots of variety and no two days are the same
- you’ll work with supportive, like-minded people
- you’ll be challenged and forced to “think on your feet”
- you’ll gain highly-sought-after transferable skills
- you’ll be in control of your progression and earnings
- you’ll be undergoing personal and professional development
- you’ll be expanding your comfort zone and overcoming challenges
Look no further…
What can we offer you in return?
Marketing Assistant’s will receive recognition, rewards and other incentives for setting and breaking records, improved performance, high rolling, assisting new team members and more!
Progression and advancement opportunities will become available as we continue to grow and expand. We always look to promote from within based on results and capabilities, not on age, seniority, or office politics!
Working at Marketing Everywhere is no ordinary job. Not only will you work with an amazing team of colleagues there is a wide range of benefits available including:
- Great compensation
- Flexible Work Schedule
- Access to major sports events
- Black Tie Events
- Travel Opportunities
- Monthly Bonuses and incentives
- Plus much more!
If you have a positive attitude, understand that rejection and failure are part of the process and are willing to take chances, … we want to meet you!
Before applying, please confirm you’re:
- Over the age of 18
- Eligible to work in the USA
- Able to commute to Downtown New York
- Comfortable working with customers face-to-face
- Willing to learn and expand comfort zones
- Capable of working independently and with a team
- Able to start right away (or within 2 weeks)
All applications will be reviewed, but not all applicants will be contacted. If your application is successfully shortlisted, you will receive a call, email and text message from our recruitment team. Please respond ASAP to ensure you’re able to arrange a digital chat with a hiring manager!
Marketing Everywhere
Vonage Marketing Mission:
Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.
Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.
Why this role matters
We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.
This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).
Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.
To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.
IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…
What you will do
- Design, develop, and execute first-class product marketing of our contact center solutions.
- Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
- Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
- Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
- Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
- Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
- Contribute to competitive analysis of key competitors, as well as general market research.
- Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.
What you will bring
- Excellent written and presentation communication skills.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
- A track record of partnering successfully with marketing teams on campaigns and plans.
- The ability to work virtually with teams spread across North America and EMEA.
- The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.
What’s required for application
- 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
- A strong knowledge of buyer personas, their buying criteria, and the customer journey.
- A good understanding of Cloud Communications.
- A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.
What’s in it for you
In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
Vonage
Our client in the oil and gas industry is looking for a Social Media Director to manage social media efforts for all brands within their portfolio. The selected candidate will own enterprise-wide social media strategy and closely collaborate with Brand Directors in the planning, development, and deployment of social media campaigns. The successful candidate will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Director will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.
What you will do:
- Develop multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company.
- Manage and track paid social media campaigns across multiple brands and platforms.
- Partner with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns.
- Build audience growth and engagement across social channels.
- Drive a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise.
- Create and then maintain a unified brand voice across social channels with a keen eye for creative excellence.
- Possess passion about the intersection of brand and digital communications with an emphasis on short-form storytelling and engaging “snackable” content.
- Assess demographics to define and target key audiences for our brands.
- Build and maintain a detailed multi-brand social media calendar.
- Develop and maintain client-agency relationships, timelines, and work agreements.
- Coordinate social media activations with business objectives.
- Analyze, review, and report on effectiveness of all social media activity and tie into overall brand marketing campaigns.
- Drive innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design.
- Translate website and social performance data into actionable insights leading to optimization across platforms and processes.
- Lead monitoring efforts and online crisis support.
Qualifications
- Bachelor’s degree in Advertising, Marketing, Communications or related discipline.
- 8+ years of experience developing a social media strategy for a family of brands or house of brands and would develop strategy across the enterprise and then work with tier one agencies to bring that strategy.
- 5+ years of performance based social media campaign management
- Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends, and best practices.
- Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships.
- Brand: Strong knowledge of brand strategies, concepts, and activities that drive consumer behavior.
- Flexibility: Ability to change course quickly, does not get frustrated in a changing environment.
- Passionate about the Social Media landscape and constant iteration to stay ahead of trends.
- Experience building a house of brands concept across social media.
- Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry.
- Comprehensive understanding of all social media platform best practices for brand marketing.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
Kindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
Kindred (formerly VentureWeb)
Summary Objective:
Onelife Fitness provides its members with the largest selection of amenities, equipment, and programs to support healthier and happier lives, all at an affordable price. If shouting this from the proverbial rooftop sounds fun, then we are looking for you. This is an opportunity to execute creative brand campaigns for one of the largest health and wellness operators in the country (4,000+ team members) while using an analytic approach to drive industry-leading performance marketing. As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels. This role is responsible for planning, developing, and executing the annual marketing plan. In addition, the Director will manage a marketing team responsible for brand, creative, digital, and social media execution.
Essential Functions:
- Deliver the ultimate fitness experience to every member, every time
- Build, plan and implement the annual marketing plan
- Execute marketing initiatives that contribute to high growth goals
- Responsible for overall marketing budget in multi-markets business
- Grow marketing talent with the ability to attract and retain team members
- Bring creative thought and excellence to every asset and inspire the team to strive for continuous improvement in both brand strategy and membership sales
Job Responsibilities
- Oversee and execute all aspects of the company’s marketing strategy and initiatives, including brand strategy, content, partnerships, media, advertising, experiential, email and social
- Own the marketing lead funnel to meet acquisition goals
- Balance media spend across channels to deliver optimal metrics (CAC, CPL, CPM)
- Create, edit and implement a yearly marketing calendar that encompasses events, promotions and member communication
- Work with corporate, regional and club management to ensure the implementation of the marketing strategy
- Provide tools and creative materials to enable the sales team to function effectively
- Manage, refine and grow social media followers and their engagement with Onelife Fitness brand
- Develop and manage the PR strategy (traditional, digital and influencers)
- Analyze and report on the effectiveness of marketing campaigns
- Develop and recommend improvements for both members’ and prospects’ experiences using survey tools and mystery shops
- Copywriting or drafting internal and external communications
- Collaborate with and manage external agencies’ deliverables
- Continue to review changes to the market, consumer trends and the activities of competitors
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- You will be a valued member of the senior leadership team providing insights and advice on critical market opportunities and competitive challenges
Experience, Education and Certifications:
- 10+ years brand and performance marketing experience in a marketing-driven organization with proven success of driving revenue through consumer activation, digital marketing, offline advertising, PR, social media, events, and promotional programs
- Experience hiring and managing outside agencies and freelance work
- Ability to act as a player-coach – be both a leader and hands-on ‘doer’
- Strong leader with a proven track record of customer acquisition in digital (e.g., Meta, Google, TikTok)
- Understanding and analyzing digital marketing metrics and performance
- Experience with Google Analytics and HubSpot platforms
- Experience with Facebook / IG Advertising
- Superior communication, presentation and organizational skills
- Proficient user of Microsoft applications (Excel, Word, PowerPoint)
Employee Benefits:
All US Fitness team members receive:
- Complimentary Membership and Guest Privileges
- Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
- Discounts on Serenity Day Spa Services and all apparel
- Employee Referral Gift
- In-house Continuing Education Credits and CEC Reimbursement
Additional Full Time Benefits:
- Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits
- 401(k) Retirement Plan
- Paid Time Off
Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.
US FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER
Know Your Rights
US Fitness Holdings, LLC
Headquartered in Austin, TX, Upper Echelon Products© (“UEP”) is a data-driven consumer products company selling an extensive line of branded products through eCommerce channels. UEP is the sole manufacturer and distributor of Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam, electronic, and bedding products, Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.
JOB SUMMARY:
The Director of Marketing will lead a small team in the growth of a diverse portfolio of brands with products that generate 100mm+ in revenue. This is a great opportunity for a self-starter to take ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business and developing strategies for growth. Your success will be based on your intimate knowledge of the products and team that you manage and the ability to diagnose issues and develop action plans.
PRIMARY RESPONSIBILITIES:
- Analyze Amazon data (sales, conversation rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products
- Utilize data to assess facets of the product (size of package, cost of ads, reviews etc.) and determine if there is room for optimization and increased EBITDA margin.
- Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
- Act as an important voice for decisions regarding prioritization of business ideas across teams.
- Oversee a marketing team who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies and more.
- Develop strategies to increase sales, reduce costs and drive conversion rate of products including: price optimization, PPC (SP/SD/SBP/SBV ads), DSP, coupons and deals, creatives, listing optimization, SEO strategies. Ensure that the team delivers on these strategies.
- Produce daily, weekly and monthly reporting for all products, coordinating with our finance team to ensure we are showing an accurate P&L.
- Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace rule changes).
- Research programs and tools on Amazon and other ecosystems to increase sales
- Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
- Coordinate with our supply chain team to ensure products are always in stock.
ESSENTIAL QUALIFICATIONS & EXPERIENCE:
- Master’s Degree (MBA) preferred, BA required
- Minimum of 7- 10 years of marketing and or digital marketing experience (leadership position)
- Expert knowledge of business models, marketing concepts, and practices and procedures of communications
- Ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethics, urgency, and purpose
- Demonstrated ability to collaborate with C-level execs to develop and implement organizational strategies
- Exceptional organization, communication, and presentation skills
- Experience working with Creators/Influencers on social platforms
- Experience with Google AdWords or other forms of paid search marketing
- Proficient in Microsoft Office and Adobe Creative Suite
- Self-motivated leader with prideful work ethic
- Expert analytical and critical thinking skills
- Excellent multi-tasking and time management skills
UEP PERKS:
- Medical/Dental/Vision/Life
- 401(k)
- Flexible PTO & Holidays
- Cell Phone stipend
- Professional Development training
- Positive and pleasant work environment, including company-sponsored events
EEO:
Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.
Upper Echelon Products