Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
Understanding Influencer Marketing: Key Resources for Success
In the digital age, leveraging the power of influencer marketing has become essential for brands looking to enhance...
