Influencer Marketing
NAB Launches Creator Council to Empower Digital Content Makers
The National Association of Broadcasters (NAB) just announced something big for creators! They’ve launched the NAB Creator Council, a new group designed to help...
Sprout Social Relaunches Influencer Platform for Authentic Partnerships
Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
TikTok Steps Up User Data Security with Dedicated US Subsidiary
Key Takeaways:
• TikTok has engaged a 2,000 strong team to manage data security and content under its US subsidiary, TikTok US Data Security Inc.
•...
Diageo Appoints Cynthia Ufele to Boost African Influencer Marketing Strategy
Hey there! Let's have a chat about a significant move in the African beverage industry. Cynthia Ufele, known for driving robust growth for Guinness...
Poppi Soda’s Influencer Marketing Stir Sparks Online Controversy
Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
