Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
Understanding Influencer Marketing: Key Resources for Success
In the digital age, leveraging the power of influencer marketing has become essential for brands looking to enhance...
Black Friday is not just a shopping event; it is a significant opportunity for brands to leverage influencer marketing to boost their sales and visibility.
