Content Creator
U.S. Viewers Spend 5 Hours/Day Watching TV
Title: The Rise of Streaming: Traditional TV vs. Digital Platforms
Key Takeaways:
* Nearly 92% of internet users now watch TV content via streaming services each...
TikTok Steps Up User Data Security with Dedicated US Subsidiary
Key Takeaways:
• TikTok has engaged a 2,000 strong team to manage data security and content under its US subsidiary, TikTok US Data Security Inc.
•...
Diageo Appoints Cynthia Ufele to Boost African Influencer Marketing Strategy
Hey there! Let's have a chat about a significant move in the African beverage industry. Cynthia Ufele, known for driving robust growth for Guinness...
Poppi Soda’s Influencer Marketing Stir Sparks Online Controversy
Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
Instagram Reels Witness 16% Rise in Content Creation Post US TikTok Ban
Key Takeaways:
- Following the TikTok ban in the U.S., creators are transferring their content to Instagram Reels and YouTube Shorts.
- Instagram Reels saw a...
