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Yeezy Leads Celebrity Brands in Digital Engagement – 2025 Report
Key Takeaways:
Kanye West’s Yeezy tops digital engagement among celebrity brands in 2025.
Fashion and beauty brands dominate the rankings.
Digital engagement doesn’t always...
QVC Layoffs 2023: Shift to Social Shopping
Key Takeaways:
QVC Group is cutting around 900 jobs, about 5% of its workforce.
The layoffs mostly affect Florida operations, moving HSN broadcasting to...
TikTok Launches Exclusive Experience for Selena Gomez and benny blanco’s New Album
Key Takeaways:
TikTok introduces interactive features for Selena Gomez and benny blanco’s new album, “I Said I Love You First.”
Fans can unlock exclusive...
AI Avatars Take Over China’s Livestream Shopping
Key Takeaways:
Over 993,000 digital avatar companies have popped up in China.
Livestream shopping in China hit $691 billion in 2023, growing 35% from...
TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal
Key Takeaways:
Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark.
She claims the fitness brand ended their sponsorship...
