Key Takeaways:
– Tubi, the free streaming platform, outperformed major rivals like Disney+ and Max in May.
– Tubi's unique asset is its free status and the largest library among streaming services.
– Even though it may lack blockbuster franchises, Tubi's diverse content caters to vast audiences.
Let's dive into the news, shall we?
Why is Tubi Winning?
The streaming platforms have made an irreversible imprint on our TV-watching habits. With big names like Netflix, Disney+, and Prime Video ruling the roost, it's a tough game. But guess who swung a curveball last month, leaving all these giants behind? Yep, you guessed it! Tubi, the free streaming service, was the surprise victor in May.
Why's this big news? Well because Tubi, even with its evolving but rather eclectic content, beat Disney+, promising Marvel, Star Wars, and Pixar content. A Nielsen report (via the LA Times) states that Tubi averaged 1 million viewers in May – that's about 30,000 more than Disney+! Not too shabby, right?
While Tubi may not have access to some of the most well-known franchises like Marvel, Star Wars, or Disney's animated classics, it still won the numbers game. How did that happen?
The Free Factor
Take one look at your bank statement, and you'll see those monthly streaming subscriptions biting away at your cash. The main advantage Tubi has over the others is straightforward – it's absolutely free! This undoubtedly gave it the edge, driving their views sky-high while pointing a not so subliminal finger at services raising their prices lately. As Tubi's chief content officer Adam Lewison put it, “Of course, those are things that are going to positively impact us.”
But Wait, What about the Ads?!
Sure, Tubi has ads, but so do lots of others! Giants like Netflix, Prime Video, and Paramount+ have all got tier systems with at least one ad-supported option. So really, Tubi isn't alone in pitching ads at you mid-movie or show.
Hidden Gems in Tubi's Library
Tubi sometimes gets teased for its vast yet disparate library. But hiding in that colossal collection of over 200,000 movies and TV shows are tried-and-true classics, modern fan-faves, and some unique oddities. There's something for all of us, no matter what your taste in TV or movies is.
The Rise of Free Streaming Services
Tubi's proven itself as one of the most popular free streaming services. And while they might not have big-budget franchises or NFL games, they're sticking to their guns by remaining free. And if they keep that up, we could see them continue their rise to the top.
So, have you tuned into Tubi yet? If so, what's your go-to category or genre? Share with us, let's kickstart a fun conversation out of it!
In a nutshell, the streaming world was turned on its head last month by Tubi's unexpected victory. It comes to show that unique content, combined with the appeal of a $0 price tag, can give even the most mighty streaming services a run for their money. And for us TV-lovers, a little more competition only makes things more exciting, doesn't it?
