Entertainment NewsNetflix Price Increase in 2014? Netflix Tests New Pricing Structure

Netflix Price Increase in 2014? Netflix Tests New Pricing Structure

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Netflix plans to increase prices in 2014?

Last year Netflix learned a hard lesson when they announced a 60% increase in prices. Subscribers left and apologies were given. Now the company is taking a different approach to testing different pricing options, which may lead to higher fees for many people.

The new pricing structure, which Netflix states is only a test option, could be a way to stop the estimated 10 million ‘moochers’.

The company is set to offer different membership levels for some people who sign up for the service.

  1. A $6.99 individual plan – offers a single Netflix stream at a time.
  2. A $9.99 group plan – offers three streams on one account at the same time.
  3. A $11.99 a month – offers four steams on one account at the same time.

“Whether we offer any of these tiers generally will depend on the results of the tests,” Joris Evers, a Netflix spokesperson, wrote in an email to Huffington Post.

Netflix’s stock price skyrocketed in 2013. It was the highest performing stock in the Nasdaq 100 and S&P 500, according to the Wall Street Journal, which named Netflix among its five best stocks of the year. On Monday, the company announced Hastings would get a 50 percent raise over 2013, earning $3 million in salary and $3 million in a stock option allowance.

Either way, Netflix is combating piracy and trying to monetize what is a commercial success and a definite challenge to cable and satellite companies.

Source: Huffington Post

What do you think of the increase in fees and charges? Leave a comment!

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Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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