Key Takeaways:
– Mattel had to freeze sales and issue a recall for its “Wicked” merchandise due to an unfortunate misprint.
– The URL on the “Wicked” doll packaging led to a porn website.
– Mattel confirmed they deeply regret the error and are taking prompt actions to remedy the situation.
– The “Wicked” doll collection was removed from both online and in-store sales.
– The impact on Universal’s family-oriented marketing for the “Wicked” film is unclear.
A not-so-merry mix-up recently had toy giant, Mattel, quick on their heels as they’ve landed in a bit of hot water. Over the weekend, this popular toy company was forced to put a freeze on sales and recall their “Wicked” merchandise. What’s the reason, you ask? A big printing boo-boo that turned out to be a PR nightmare for Mattel.
The Mix-Up
On every one of their “Wicked” character dolls, there was a URL address listed. Nothing wrong there, right? Except, this address was not leading to where it should have. Shockingly, it led to a porn website. Yeah, you read that right, bro! A major hiccup that threw Mattel right into the thick of an incredibly uncomfortable scenario. Following this discovery, the entire “Wicked” doll collection was swiftly pulled from both online and brick-and-mortar sales.
Mattel’s Response
Quick to respond, Mattel put out a statement on Sunday, acknowledging and confirming the mix-up. The toymaker expressed their deep regret for this unfortunate error and reassured customers they were taking immediate measures to tackle the issue. Talk about a ‘wicked’ problem, huh?
About the ‘Wicked’ Doll Collection
Now, some of you out there might not be familiar with ‘Wicked’, but it’s being promoted as a family film. Imagine Universal’s predicament as they kinda promote the film and its merchandise with a family-friendly vibe. An association with porn is the absolute last thing they want! The film has been doing pretty well in screenings these past weeks, with pretty awesome feedback. There’s even buzz about it possibly being in the race for an Oscar!
Some More on That Misprinted URL
So, about that misprint. Turns out, the URL actually belonged to Wicked Pictures, a company founded in 1993 that not only launched the porn careers of some famous faces like Stormy Daniels and Jenna Jameson but also holds the unique pride in being the only straight studio to rock a condoms-only policy.
In a Wrap
In conclusion, this whole snafu has put Mattel in an incredibly awkward position. It’s never easy dealing with a screw-up, even more so when it’s as public as this one. But, like all hiccups, it’s all about how you handle the situation. Mattel seems to be doing just that, swiftly responding and taking necessary action. Here’s hoping this gets resolved soon so the focus can go back to where it truly belongs – the excitement surrounding the “Wicked” movie and its potential Oscar buzz!
