Quick Takeaways
- $3,500–$4,000 AUD for a single shoot day in Sydney
- Seeking riders & drivers ages 18–80+, any ethnicity or body type
- Managed by Byrne Creative / Byrne Casting – trusted industry pros
- Filming early July 2025; exact date confirmed after booking
- Simple online submission via Project Casting (link below)
- Roles require authentic, on-camera energy—not acting awards
- Ride-share ads are booming as Australia’s market heads for AUD 18 B by 2033
- Top audition tip: show everyday charm and quick adaptability
What Is the Ride-Share Campaign About?
This high-profile commercial series captures genuine “slice-of-life” moments between ride-share drivers and passengers across Sydney. Each vignette aims to celebrate:
- Authenticity – real expressions, unscripted warmth
- Diversity – a true reflection of modern Australia
- Connection – micro-stories of trust, comfort, and community on the road
Think cinematic snapshots: a student chatting about exams, a seasoned driver swapping local tips, or a glam 60-something heading to a night out. Your personality—not polished acting—drives the story.
Who’s in the Cast?
Producers need a vibrant cross-section of Australians:
| Role | Age | Notes |
|---|---|---|
| East & Southeast Asian individuals | 18–27 | Passengers |
| South Asian men | 30s | Commuters |
| Caucasian men | 30s | Drivers or riders |
| South Asian women | 30s–40s | Full Australian driver’s licence required |
| Stocky-build men | 40s–50s | Full licence required |
| Glamorous individuals | 50s–60s | Camera-ready flair |
| Older women | 70s–80s | Passenger vignette |
No strict experience rules—relatable faces and confident energy matter most.
Who’s Handling Casting?
Byrne Creative (production) and Byrne Casting (talent) form a powerhouse duo known for inclusive, efficient commercial shoots across Australia. Their streamlined digital workflow means faster callbacks and clear communication—ideal for newcomers and pros alike.
How Does the Casting Process Work?
- Create / update your free Project Casting profile.
- Apply online—upload two photos (headshot + full-length) and basic details.
- Self-tape or Zoom: shortlisted talent may be asked for a 60-second intro or simple scene (no fancy editing required).
- Paperwork & licence check (for driver roles).
- Shoot confirmation: lock in wardrobe notes and call sheet.
- One-day set: expect 8–10 hours max with catered breaks, pro crew, and safe COVID-aware practices.
Where Is It Filmed?
All principal photography happens in Sydney, utilising interior car-rig setups and recognizable city backdrops—think Harbour Bridge approaches, suburban streets, or CBD night shots. A soundstage will capture dialogue pickups if needed.
When Does Filming Start?
Production targets early July 2025 (window 3–10 July). Keep those dates flexible until official confirmation—ride-share ads often pivot to match prime media slots.
Where Can You Find Casting Calls and Auditions?
Ready to jump in? Click the official listing on Project Casting:
👉 Apply Now: $4,000 Ride-Service Campaign – Sydney
Best Audition Tips for Landing the Role
- Be yourself: directors want the person they’d actually meet in a ride-share.
- Highlight licences: if you’re auditioning as a driver, show your valid card clearly.
- Keep it conversational: natural, everyday dialogue beats theatrical delivery.
- Dress the part: choose wardrobe that matches your character (commuter, night-out glam, everyday driver).
- Stay adaptable: be ready to repeat a scene with small tweaks—energy, angle, pace.
- Mind the sound: film self-tapes in a quiet spot; clear audio trumps 4K resolution.
Industry Insight: Why Ride-Share Ads Need You
Australia’s ride-hailing market hit USD 5.1 B in 2024 and is forecast to surge past USD 18 B by 2033. Brands are investing heavily in relatable storytelling to stand out in a crowded field—meaning more on-camera opportunities for everyday Aussies of all ages.
Final Call
If you’re ready to earn up to $4,000 AUD for bringing your real-life vibe to screen, apply today. One quick submission could land you a professional credit, slick new reel footage, and a standout payday—no Hollywood résumé required.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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