For the past twenty years, Abercrombie & Fitch models were shirtless. According to reports, Abercrombie & Fitch executives are changing their policies.
Ambercrombie & Fitch CEO Mike Jeffries was relieved of his duties back in December and the company has been working to move forward from Jeffries era of fashion design and marketing. The most recent changes, as outlined by the Chicago Tribune, include changing the 22-year-old uniform rules that made models walk around shirtless.
He had a 40-plus page manual dictating the behavior and dress of passengers and where his dogs should sit on the company’s Gulfstream G550 — which is now up for sale — and until last year he refused to sell clothes in the color black.
The store’s “models” will now be referred to as “brand representatives.” They will be able to wear eyeliner and/or have mustaches and/or French-tip manicures. Most importantly, the company will get rid of the overly sexualized marketing images that have been plastered on its walls, bags, and gift cards. In addition, the newly titled “brand represenattives” will no longer stand shirtless outside Abercrombie & Fitch stores.
What do you think of this new uniform policy? Share with us your thoughts on Abercrombie & Fitch in the comments below!
