Takeaways:
- Exciting opportunity: COACH is casting babies and twins for a high-profile commercial.
- Who can apply?: Babies aged 6 to 24 months, all ethnicities, based in Miami.
- Where is it filming?: Miami, Florida.
- How much does it pay?: $750 to $1,000 (buyout not guaranteed).
- How to apply?: Find casting details on Project Casting.
What is the COACH Commercial About?
COACH, the luxury fashion brand, is producing a new commercial featuring adorable babies. This campaign aims to showcase the brand’s style and sophistication while incorporating family-friendly elements. The commercial is expected to be a high-quality production, giving selected babies a chance to shine on screen.
What is COACH?
Coach is an iconic American luxury brand that has evolved remarkably since its humble beginnings in 1941. Originally established as a small family-run workshop in a Manhattan loft, Coach began by handcrafting wallets and billfolds. In 1946, the turning point came when Miles and Lillian Cahn joined the company. Their vision transformed Coach from a modest leather goods manufacturer into a trailblazer in fine craftsmanship, setting the stage for the creation of the women’s handbag—a product that would ultimately define the brand.
The innovation that set Coach apart was born from a simple observation: leather used in baseball gloves softened and gained character with use. Inspired by this, Miles Cahn developed a unique tanning process that produced supple, durable leather with a rich, deep tone. At Lillian’s suggestion, the company expanded into making women’s handbags, a move that quickly resonated with consumers seeking both quality and style. Soon after, Coach’s signature aesthetic began to take shape—classic designs with understated elegance, complemented by distinctive hardware such as the iconic brass turn-lock fastener introduced by renowned designer Bonnie Cashin in the early 1960s.
Throughout the decades, Coach has built a reputation for timeless American style. Under the leadership of executives like Lew Frankfort and creative directors such as Reed Krakoff and later Stuart Vevers, the brand redefined the idea of accessible luxury. In the 1980s, Coach’s success caught the attention of conglomerates, and it was acquired by Sara Lee Corporation. This acquisition spurred rapid expansion into department store boutiques and standalone retail outlets across the United States. By the early 2000s, Coach had become a household name and a symbol of quality and durability, boasting a product range that extended well beyond handbags to include accessories, footwear, ready-to-wear, and even fragrances.
In 2001, after a successful public offering, Coach emerged as an independent company and continued its evolution in the luxury market. Its innovative spirit led to strategic acquisitions such as Stuart Weitzman in 2015 and Kate Spade in 2017, broadening its portfolio and appealing to a wider demographic. In 2017, Coach, Inc. rebranded as Tapestry, Inc.—a name that better reflected its diversified business—while the Coach brand continued to shine as its flagship label.
Today, Coach has embraced modern trends and sustainability while staying true to its heritage. With nearly 1,000 retail stores worldwide and a strong digital presence, the brand has successfully engaged a younger audience, especially Gen Z, through initiatives like “expressive luxury” and the Coach (Re)Loved program. These efforts focus on upcycling and repair, allowing customers to give their beloved Coach pieces a second life while minimizing waste—a nod to the brand’s longstanding commitment to durability and quality.
Coach’s journey from a small New York workshop to a global leader in luxury fashion underscores its ability to balance tradition with innovation. Its commitment to timeless design, quality craftsmanship, and evolving consumer needs continues to propel the brand forward. Whether through classic collections or modern digital strategies, Coach remains a symbol of American elegance that stands the test of time.
Who is in the Cast of the COACH Commercial?
Since this is a commercial rather than a scripted series or film, the primary focus will be on the babies and twins selected. COACH campaigns often feature well-known celebrities, so this could be a great opportunity for young talent to be part of a star-studded project.
Who is the Casting Director for the COACH Commercial?
Miami Talent Casting, a reputable casting agency, is handling the selection process. With experience in casting for major brands, they are experts at finding the right talent for high-end commercial projects.
How Does the Casting Process Work for the COACH Commercial?
The casting process follows these steps:
- Application Submission: Parents submit their baby’s details through Project Casting.
- Review & Selection: The casting team reviews submissions and selects the best fits for the campaign.
- Confirmation & Scheduling: Selected families receive details about the filming date and requirements.
- Filming Day: Babies will be on set, interacting naturally in front of the camera while following the production team’s guidance.
Where is the COACH Commercial Filmed?
The commercial will be filmed in Miami, Florida, making it a convenient opportunity for local families. No travel is necessary, ensuring a stress-free experience for parents and their little ones.
When Does Filming for the COACH Commercial Start?
Filming is set to begin soon, with specific dates provided to selected families. Parents should ensure availability before applying.
Where Can You Find COACH Commercial Casting Calls and Auditions?
For up-to-date casting calls and audition details, visit Project Casting. This platform provides trusted industry listings for entertainment professionals.
Best Audition Tips for Landing a Role in the COACH Commercial
If you’re looking to increase your child’s chances of being selected, follow these essential tips:
- Submit recent photos: Ensure the photos are clear, well-lit, and showcase your baby’s natural expressions.
- Keep availability open: Flexibility with scheduling will improve the chances of being chosen.
- Ensure comfort on set: Babies should be well-rested and in a good mood during filming.
- Follow all instructions: Adhere to any guidelines provided by the casting team for a smooth process.
- Be patient: Commercial shoots require multiple takes, so a calm and patient attitude will be beneficial.
Conclusion
This COACH commercial presents an incredible opportunity for babies to be part of a prestigious campaign. With competitive compensation and the potential for great exposure, this casting call is perfect for Miami-based families. Apply now through Project Casting and give your child a chance to shine on screen!
How to apply?
Join Project Casting to access jobs you can apply to right now.
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