National Account Manager- Walmart

About Us

FANCY SPRINKLES® is an omni-channel business, born online, aimed at disrupting the edible arts and baking industries. The company is the leading digital brand in the decorating food and beverage space, offering innovative products, tools, and content for bakers, edible artists, and entertainers alike. Additionally, as of Fall 2023, FANCY SPRINKLES® seeks to expand that footprint in physical stores, starting with its nation-wide retail launch in Walmart in over 3,200 stores!

Founded in 2016 by Lisa Osbourne (Lisa Stelly), FANCY SPRINKLES® produces products and kits to decorate food and beverages, including edible glitters, candy melts, artisanal sprinkles, coloring gels, and more. FANCY SPRINKLES® strives to unleash creative potential by fueling individuals to express themselves through products to empower imagination, push boundaries and make the world a more decorated place. Based in Los Angeles, CA and the Western Suburbs of Chicago, the company employs a highly diversified team of talented individuals across the US.

In 2018, the company received its first institutional funding from Chicago-based investment management firm Sterling Partners/87. The capital supports the need to further build the team, expand infrastructure, and grow its product pipeline. Lisa Stelly continues to inspire and lead the company in her role as Chief Creative Officer, focusing on developing new products and categories, and creating content for a wide array of channels through which the brand connects with an expanding and highly discerning customer base.

About the Role

FANCY SPRINKLES® is seeking a National Account Manager who will be responsible for building and executing strategic sales plans for Walmart, a critical growth partner for Fancy Sprinkles. You will report directly into our Chief Commercial Officer. The primary focus areas include joint business plans (JBP’s), meeting and presenting to Walmart personnel, managing, and optimizing trade and marketing spend and communicating with internal sales functions, cross-functionally and with Fancy Sprinkles leadership team members. You will develop and implement three-year plans and strategies to deliver profitable, sustainable growth at Walmart.

The National Account Manager will enable Fancy Sprinkles to have an ‘always-on’ mindset with Walmart. You will be providing the Fancy Sprinkles leadership team with analytical insights, recommendations for revenue growth and strategies to continually improve profitability. The ideal candidate is a self-starter who has the ability to establish and develop customer relationships, is highly analytical, results driven and eager to work in a high-growth, fast-paced company.

This person will be expected to leverage data and insights for determining how to drive base and incremental sales. As the leader of the Walmart business relationship, you will effectively communicate the status of the business (monthly, quarterly, yearly) and drive the development of annual customer and internal annual operating plans. You will define short and long-term strategic goals, build key customer relationships, and identify and activate fact-based sales opportunities at Walmart.

What You’d Be Responsible For

• Responsible for driving the most significant value out of Fancy Sprinkles’ Walmart partnership by accurately forecast the business (demand planning), managing growth-oriented initiatives cross-functionally, and proactively alerting the team of major shifts in the business or potential variances.
• Develop analysis and insights to meet business priorities: innovation sell in, category reviews, new item tracking, and consumer insights.
• Become an expert on Fancy Sprinkles brand strategies and product portfolios (strategies, priorities, portfolios, etc.)
• Own the development and execution of all presentations for major customer meetings.
• Influence through fact-based recommendations and create and deliver strong presentations across functions and levels, internally and externally.
• Manage a Walmart dedicated broker resource.
• Partner with marketing and product team to create and deliver compelling brand / category stories to the customer to sell-in new opportunities and innovation.
• Collaborate cross functionally across Marketing, Sales, Creative, Supply Chain, Finance, and other key stakeholders.
• Collaborating on trade spend and co-marketing budgets.

What You Can Bring

• Bachelor’s degree (B. A.) from a four-year college or university required
• Minimum of 6+ years in a direct selling role within the Consumer-Packaged Goods industry
• Minimum of 2+ years of experience in a direct selling role working directly with Walmart
• Highly organized, motivated, and proactive in their approach. They will always operate as a positive, team-player with a can-do attitude, inspiring others to adapt to win
• Experienced in managing multiple projects simultaneously
• Demonstrate the ability to establish, develop, and maintain customer relationships and ability to network and forge alliances with internal and external stakeholders with emphasis on collaboration and alignment. Strong relationship management skills, across functions and levels, internally and externally
• Strong technical and analytical skills (ex; Nielsen, Retail Link, Luminate)
• Adept financial acumen around P&L management
• Expertise in Walmart merchandising strategies and execution
• Sam’s club experience is a plus
• Proven track record of success in meeting or exceeding revenue targets
• Excellent negotiation, presentation, and verbal/written communication skills

Location

• Ideally resides in Northwest Arkansas or within a short drive to NW AK
• Ability to travel to Chicago / LA quarterly

FANCY SPRINKLES