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Audience Development Manager – AAA Game Studio [73560]

$$$

Our client, a Video Game Studio, is seeking an Audience Development Manager to join the team!

Responsibilities

  • Identify growth opportunities in content programming, publishing practices, and platform strategies to increase engagement & reach of content.
  • Manage audience development and content strategies for multiple titles
  • Work with cross-functional teams to develop and execute programming plans.
  • Harness data analytics and insights to positively impact content decisions that will
  • resonate with our community and audiences.
  • Understand and adjacent competitor audiences to guide development of content strategies and identify growth opportunities.
  • Create, manage, and distribute key reports, campaign postmortems, and
  • competitor/landscape analysis
  • Develop and champion content and platform best practices among the content and operations teams
  • Champion and foster a culture and discipline of data science among internal and partner teams
  • Manage and optimize key data analysis tools to provide actionable insights for our marketing and content creation teams
  • Implement effective data-tagging and data automation & dashboarding
  • Oversee Social Analytics Coordinators group, guiding projects, developing technical skills, and ensuring quality of work
  • Act as main point of contact with key platform representatives
  • Support ad hoc executive/leadership data and reportings requests in support of business needs (forecast, budgets, best practices, KPIs)
  • Work with content creation teams to optimize content slate for platform-specific audience preferences and best practices
  • Partner with operations to optimize and communicate Audience Development project and workflows statuses
  • Maintain up-to-date knowledge of emerging platforms, changing best practices, and upcoming trends to help the teams innovate

Requirements:

  • 5+ years of professional experience in corporate environments
  • 3-5 years of experience in social media management, strategy and/or digital marketing research
  • Strong analytics and data science skills
  • Possesses a highly collaborative mindset
  • Proficient in Sprinklr or similar analytics tools (Hootsuite, Sprout Social, etc.)
  • Familiarity with YouTube Analytics & platform strategy
  • Experience with competitor research tools such as Tubular
  • Deep familiarity with current social and video platform landscape
  • Possesses strong communications skills (written and presentation)
  • Able to manage cross-functional relationships with stakeholders at all levels of leadership
  • Able to manage multiple projects and workflows

Plus

  • People/team management experience
  • Experience with optimization tools like VidIQ and Tubebuddy
  • Familiar with Blizzard games and titles
  • Experience in gaming or related industries (entertainment)
  • Experience with Wrike or other project management tools
  • Data-science / statistics experience
  • Project management experience

Pay Rate: $50/hr W2- $57/hr W2

Onward Play

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Expiration date:
03-22-2024

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