Search Marketing Manager

Calling all paid media folks! LHH (formally Paladin) has partnered with a leading digital marketing agency in the Greater Phoenix, Arizona market, specializing in B2B marketing with a full service agency model. They are seeking a talented and experienced Paid Search Manager to join their team and be part of an exciting time of agency growth. The ideal candidate will be well-versed in a variety of digital marketing channels, tools, and platforms, and will play a pivotal role in driving success for their vast client roaster.

In this role you will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns for an exciting book of business in varied industries. Your primary focus will be on paid search, but you will also work with paid social, native advertising, display advertising, content syndication, account-based marketing (ABM), programmatic advertising, video placements, and other digital marketing channels. You must have a strong background working with a variety of media channels with the ability to offer suggestions for media optimizations, budgets, and client KPI’s. The digital channels you will be working in include paid social, paid search, native ads, content syndication, ABP, display, programmatic and CTV among others. We are looking for the total paid media guru!

This role is 100% onsite in their East Valley office and can pay between $75,000-$95,000 annually.

Responsibilities:

• Develop and execute multi-channel digital marketing strategies to generate leads and drive ROI for clients.
• Manage and optimize paid search, paid social, native, display, and programmatic campaigns to achieve campaign objectives.
• Create and manage campaigns on various platforms, including Google Ads, LinkedIn, Facebook Business Manager, and other digital campaign management tools.
• Implement account-based marketing (ABM) strategies to target key accounts and decision-makers within target companies.
• Monitor, analyze, and report on campaign performance, providing actionable insights to improve results and meet client goals.
• Collaborate with cross-functional teams to create high-quality content for various digital marketing initiatives.
• Stay up-to-date with the latest trends, technologies, and best practices in B2B digital marketing.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in demand generation and digital marketing within an agency environment.
• Experience working on B2B accounts in an agency environment.
• Proficiency in using digital marketing channel-specific campaign management tools and platforms, including but not limited to Google Ads, LinkedIn, and Facebook Business Manager.
• Strong analytical skills with the ability to interpret data and provide insights.
• Excellent project management skills, including the ability to manage multiple campaigns simultaneously.
• A results-driven mindset with a focus on achieving and exceeding client objectives.
• Exceptional communication and client management skills.
• Certifications in relevant digital marketing platforms are a plus.

Sound like you? We’d love to tell you more. Apply here to be considered!

LHH