Brand Marketing Manager

About Cumulus

Does anyone drink hot coffee anymore? – The New York Times, September 2022

How we drink coffee has changed. The Cumulus Coffee Company, headquartered in New York, has created the first-ever solution for brewing premium cold brew at home in a matter of seconds at the push of a button. Through the use of cutting-edge technology coupled with world-class expertise in the science and craft of coffee, Cumulus has succeeded in streamlining, shortening, and consolidating the cold brewing process, and at the same time, has brought all the nuances and flavor variety of hot coffee to the cold coffee space in a way that has never been done before.

The company has raised over $20M in seed funding led by Valor Siren Ventures, with participation from investors including Maveron, Howard Schultz, Linden Ventures, Carter Reum, and Ryan Tedder. The Cumulus machine is currently available for pre-order and the team is rapidly growing to support the customer demand for this exciting product.

This is a unique opportunity to join an early stage business led by functional experts and supported by a world class investment team.

About The Role

The Brand Marketing Manager will lead the strategy and execution for our brand and GTM campaigns. In this role, you’ll drive key brand and commercial marketing initiatives from briefing to execution and analysis to drive brand awareness, affinity, acquisition, and retention. You’ll report into our CMO, and be the key liaison between our creative, brand, operations, and growth teams to ensure the seamless and successful launch of our marketing campaigns. This is a phenomenal opportunity to shape a premium brand as it comes to market with an innovative product at the forefront of a key culture transformation.

Key Responsibilities

● Own Cumulus brand strategy–including customer strategy and personas, brand positioning, voice, and aesthetic–and the go-to-market that brings the brand distinctively and powerfully to life across all owned, earned and paid touch points.

● Concept and bring to market full-funnel, multi-channel marketing strategies to drive key business outcomes, including both tentpole moments and day to day drumbeat

● Partner with team to develop and lead execution around content & social strategy designed to punctuate brand position, foster brand love, and fuel organic traffic & acquisition

● Manage Cumulus social channels to bring our distinct, elevated brand position to life in socially native formats

● Lead product launches and marketing campaigns – from ideation and briefing to execution and reporting – to generate high market impact

● Manage the integrated marketing calendar, ensuring cross-channel and messaging alignment around go-to-market campaigns

● Oversee influencer and partner marketing initiatives, leading the strategy, pilot, rollout and optimization

● Lead cross-functional collaboration with key stakeholders, including supply chain, business development, sales, creative, customer service, and agency partners

● Develop and own marketing KPIs and analyze performance, measure progress, and adjust strategies as needed to meet and exceed KPIs and business objectives.

● Drive decisions rooted at the intersection of data and brand, and distribute key marketing analyses for the business

Qualifications

● 5+ years of brand marketing experience; food & beverage and/or luxury experience a strong plus

● Demonstrated experience leveraging full-funnel, multi-channel marketing strategies to drive business outcomes

● A structured thinker, with demonstrated ability to design and execute strategic plans

● Finger on the pulse of cultural trends that apply to our target demographic, and the expertise to shape them within the Cumulus brand narrative

● Strong project management, prioritization, and communication skills; ability to operationalize complex plans

● A data-driven mindset with a deep understanding of marketing KPIs and how to leverage data to drive business decisions

● Proven ability to work in a dynamic, fast-paced, start-up environment

● Familiarity with marketing and business management tools, including Google Suite, Shopify, Klaviyo, and more.

● Familiarity with marketing channels including owned (email, SMS, social, site), paid, and earned

Benefits

● Competitive salary and equity compensation

● High-quality Medical, Dental, and Vision Insurance

● 401(k)

● Life Insurance and Disability Coverage

● Flexible PTO policy

● Cumulus machine and coffee employee discounts

● This is a hybrid position based in NYC, in office days expected of 3-4 each week with management flexibility.

The Cumulus Coffee Company is an equal opportunity employer. Individuals seeking employment are considered without regards to race, sex, color, religion, national origin, age, disability, marital status, pregnancy, unemployment status, or sexual orientation.

The Cumulus Coffee Company