Job Overview
The first-ever marketing director position at FFRF will be responsible for overall development and management of marketing to promote the nation’s largest association of freethinkers (atheists, agnostics) working as a major state/church watchdog. The Director of PR & Marketing will oversee the development and distribution of print, broadcast and digital advertising and other promotions. Will evaluate and oversee social media, as well as work with the Director of Communications and other communications staff to cultivate media coverage. Will manage tracking systems/analytics to measure and evaluate effectiveness of marketing efforts. Will work with staff throughout the organization to accomplish marketing goals. Will oversee a significant advertising/public relations budget. This position is exempt and will report directly to FFRF’s Co-Presidents.
The Freedom From Religion Foundation is a 501(c)(3) charitable organization dedicated to keeping religion and government separate and educating about nonbelievers, and has a new c(4) lobbying arm, FFRF Action Fund. Our continuing membership growth keeps us busy, as do current threats to the First Amendment. We take time to have fun and celebrate successes in a friendly, casual office. Our dedicated staff is excited to work for these causes and proud of FFRF’s accomplishments over the past 45 years. But don’t just take our word for it: Charity Navigator has listed FFRF in the top 1% of charities rated based on its accountability, transparency and effectiveness.Â
Benefits
- Fully paid premiums for health, dental, short-term and long-term disability and life insurance; additional voluntary life insurance available.
- Automatic enrollment in the Health Reimbursement Arrangement fully funded by FFRF to cover the health plan’s maximum out-of-pocket healthcare costs; Flexible Spending Account available.
- Two weeks of paid vacation in first year of employment; 3 weeks per year thereafter.
- Two weeks of paid sick leave annually.
- 4 weeks of paid parental leave annually for childbirth or adoption after one year of employment.
- 401(k) retirement plan with generous FFRF matching and additional contribution.
Responsibilities
- Oversee the development of FFRF marketing strategy including print, broadcast and digital advertising, social media and promotional materials. Direct marketing activities to promote FFRF’s cause, products and programs.Â
- Plan and develop advertising to increase membership and overall awareness of and support for FFRF’s purposes, including overseeing production and placement of print, billboards, digital and broadcast ads. Inspect layouts and compose or edit advertising copy.
- Review and evaluate promotional brochures, website, social media and other content for marketing/branding purposes. Oversee homepage promotions. Devise or oversee digital campaigns to attract prospective members.
- Supervise or co-supervise FFRF graphic artists, digital communications manager, set objectives and monitor performances.
- Evaluate FFRF’s digital media distribution system (Meltwater). Help cultivate media contacts and coverage.Â
- Oversee/monitor social media.
- Ensure brand consistency in advertising efforts.
- Write marketing press releases and periodically assist with writing and reviewing other press releases as needed, and other materials.
- Direct or assist with needs assessments or constituency surveys and other research to guide marketing efforts.
- Analyze effectiveness of marketing activities and provide regular reports to staff leadership. Â
- Lead marketing project teams as needed to accomplish plan goals and objectives.Â
- Communicate marketing activities and messages to FFRF staff.Â
- Submit annual marketing budget to Co-Presidents.
Knowledge and Skill Requirements
- At least several years’ experience and a proven track record of success in progressively more senior PR & marketing roles, ideally including experience with running national campaigns.
- Familiarity with nonprofit and cause marketing.Â
- Bachelor’s and/or Master’s degree in marketing or a related field..Â
- Experience, background and skill at copywriting.
- Experience in different social networking platforms, including Facebook, Instagram or TikTok.
- Experience in different softwares, including Adobe Creative Suite, Google Words, Google Analytics (WordPress, NeonCRM familiarity helpful).Â
- Proficiency with Search Engine Optimization.
Freedom From Religion Foundation
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