Senior Demand Generation Manager

B2B EdTech SaaS

US Remote (Eastern Time Zone)

$90-98k + Extensive Benefits

The company

Zeren are excited to be partnering with the world’s most inspiring learning platform for people and organisations. The company have grown to a team of over 50 people and have built an online marketplace curated from 200+ of the best learning providers globally. So far, they’ve supported thousands of employees from fast growing tech scale-ups and progressive businesses like HelloFresh, GoCardless, King and Freetrade to power their learning culture and they’re only just getting started on their mission to help unlock everyone’s full potential.

Your responsibilities:

• Define and establish the global paid media demand generation strategy

• Lead on performance marketing campaigns (PPC, paid social and programmatic) to generate leads and help their conversion through the funnel with retargeting

• Be the in-house expert on content repurposing and distribution to make sure that we have multiple touch points with our target audience, while increasing the ROI of each piece of content created

• Taking ownership of media budgeting, performance forecasting, measurement and reporting

• Analyzing the performance of digital demand generation campaigns across all digital channels and offering strategic and tactical growth optimization guidance to meet pipeline targets

• Managing relationships with third-party agencies and determining the best partners to support demand generation efforts

• Advising go-to-market teams on the most effective creative strategies, formats, and customer journeys to develop top-tier lead and nurture campaigns

• Working closely with the rest of the team to define tactics to generate leads for various campaign types, including webinars, events, whitepapers, gated content, and case studies

• Leveraging audience insights by persona, title, segment, region, and channel to enhance cost efficiencies in terms of lead, MQL, SQL, and customer acquisition

• Bringing a strong commercial acumen and a proven track record in Account-Based Marketing to the table

What will make you a great fit

• 3+ years of experience in leading demand generation initiatives

• Expertise in content distribution through both paid and non-paid channels, with a primary focus on MQL and SQL generation

• Expertise in planning integrated funnel demand generation campaigns spanning across multiple channels (paid digital, organic, community etc) and formats (video content, whitepapers, case studies, webinars, events, research, sales enablement and others)

• Track record of successfully working in cross-functional teams, namely sales, product and customer success

• Excellent communication and influencing skills

• Experience testing hypothesis quickly to learn and advance our overall marketing strategy

• Commercial mindset and ability to establish the right processes and frameworks when working with the sales teams

• Experience working with and maximising B2B martech tools including Hubspot and Outreach

• Have prior experience in the B2B SaaS industry, with a preference for experience working in SaaS

What’s in it for you

• Healthcare plan – provided by United

• 401 (k) plan

• Learning and Development – $1,000 learning budget each year + unlimited learning leave to drive your own development

• Flexible working hours

• Distributed working – $500 WFH allowance

• The latest technology to enable you to be as effective as possible

• 25 Holiday Days + your local bank holidays

• Your birthday off

• 1 ‘life event’ day off per year

• Seasonal Hours – 2-hour lunch breaks on Tues & Thurs in Winter, finish at 2pm on Fridays in Summer

• Mental Healthcare – Unlimited qualified therapy-based support

ZEREN