Job Description
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YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY AND WORK FROM OUR OFFICE IN ORDER TO APPLY FOR THIS ROLE.
This role is full-time and located in New York City. Candidates must submit a portfolio of content created together with the application.
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As the Social Media Manager and Content Creator you will be a key member of our core team and work closely with the Creative Director, CEO, and Director of Operations to manage all aspects of social media channels, manage influencer program and create original content (including photography, video, and multimedia) for our social media channels to drive brand love, engagement, and revenue. This is a great opportunity with ample room for growth to learn a wide array of aspects at a unicorn non-venture backed direct to consumer brand.
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We are looking for a highly creative individual with experience in social media community management, influencer management, photography, and video creation with expert knowledge of graphic design and video editing experience to join our team. You will be required to create original content, photography, video, and multimedia content to drive brand love, engagement, and revenue through our social channels. This role involves working in a dynamic, fast-paced, and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.
In addition to Caraa, you will also be responsible for managing the social media channel for a up and coming CPG brand called Mercado Famous, where we bring the best of Spanish charcuterie to the American consumers. This brand is managed by the same Caraa leadership team.
The role comes with a social media and content associate in order provide tactical support for all social media programs.
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What you’ll do:
Social media management
- Conceptualizing and implementing Instagram grid and story content
- Managing social channels, including customer interactions and DMs
- Write social captions
- Manage social networks including Facebook, Instagram, Twitter and TikTok
- Analyze and report on social metrics and insights
- Manage partnerships with other social content creators and similar brands
Content creation and multimedia
- Create original content dedicated for social
- Edit photos and videos taken by freelance teams for usage from social to digital marketing to website
- Create graphic-based grid and story content
- Work within budgets and be resourceful
- Assist in larger scale brand content productions
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Influencer management
- Influencer identification
- Influencer outreach for organic and paid partnerships
- Influencer communications management
- Host, produce and management all on going influencer events
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About you:
- Have at least 3 years of relevant experience, ideally with both managing brand social channels and content creation
- Proficient in Adobe suite: Premiere Pro, Aftereffects, Photoshop, and Illustrator
- Proficient in editing video content on iPhone
- Proficient in editing videos and photos
- Exceptional graphic design skills and creative eye
- Highly organized with ability to collaborate, self-prioritize, and ask for help when needed
- Are passionate about Caraa, our ethos, and our products
- Enjoy working in a fast-paced and ever-changing startup environment
- Desire to learn and take on new challenges
- Have exceptional social media acumen and copywriting skills
- Good storyteller and able to inspire brand loyalty in followers
- Must have on-set experience
- BA/BS/BFA
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Benefits:
- ·        Competitive monthly compensation depending on the experience and seniority of the candidate
- ·        Discounts to all Caraa collection
- ·        Invitation to exclusive CARAA social outings & sales events
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ABOUT CARAA
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Caraa is a New York City-based handbag and accessory company founded in 2015 by CFDA award winning designer Carmen Chen Wu and Aaron Luo to reimagine handbags for modern life.
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Our ethos is simple: to create well-made, versatile, and smart bags that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.
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As a company that values diversity, equality, and inclusion, Caraa welcomes individuals of all backgrounds and experiences to apply for this position.
CARAA
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