Summary
The position manages the overall coordination, development, dissemination and reporting of marketing and communication information and content at the corporate level, as well as participates and represents the company in marcom initiative partnerships with company’s principal and network partners. Initially, the role will focus on day-to-day tasks required to build, enhance and deliver marketing content, supporting website development, push collateral, electronic and social media campaigns, and other marketing and communications needs of the company. Effective translation of initiative and project goals into value-added action plans and activities is essential. Position requires broad-based, generalist knowledge and exposure, with honed skills and the ability to drive platform, content, and strategy-specific effectiveness.
This managing position will report to and work from the corporate headquarter office in Baton Rouge. Successful performance in this manager-level role requires 45+ hours per week, an enterprising and entrepreneurial nature, the ability to work collaboratively with other business units, the leadership of subordinate staff, and the ability to manage time and set priorities effectively.
Essential Duties
- Develop marketing material to promote the products and services of the Company
- Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
- Measure and improve marketing content, reach and effectiveness across the organization
- Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
- Build and manage company social media presence; Source, schedule and publish content
- Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
- Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
- Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business
· Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications
· Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns
· Work with Management on company ‘Total Customer Commitment’ initiatives and programs; Serve as permanent member on the TCC Committee
· Establish professional networks within and beyond the Impact Partner community
· Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace
· Work with Management to develop and deliver as needed Public Relations/Customer Press content
· Manage company product and service Line Sheets, and other representative collateral
· Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact
· Develop internal/external promotional item vendor relationships; Manage promotional items marketplace
· Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events
· Oversee production and deployment of company messaging for internal systems, including phone system ‘on-hold’ messaging and other
· Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility
· Manage Marketing staff and any additional outsourced, contracted or internship-based providers
· Work with recruiting to fill open positions in department
- This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine. Multi-tasking and the ability to handle and manage interruptions is expected.
- Regular and predictable attendance is essential for this position.
The above list of duties and responsibilities does not constitute the entire list and the list can be changed, when necessary, at the discretion of management when business needs, customer demands, and other industry or job- related circumstances arise.
Education and/or Work Experience
Education
- Minimum requirement of a Bachelor’s degree from an accredited education institution/program; Marketing, Mass Comm, and/or Digital Design preferred
- An Associate’s degree with significant work experience in the field may be considered
- Certification(s) in professional field are a plus
Experience
- Minimum 7+ years’ relevant work experience in marketing/branding/digital/CX/social media; Prior management experience in a marketing role desired
- Demonstrated experience in driving improvement through the organization via the marketing and/or communications function(s)
- Proficiency with website Content Management Software required; Experience with Kentico CMS a plus
Skills
- High level proficiency in MS Office applications; Word, Excel, PowerPoint, Visio, etc.
- Contemporary marketing techniques
- Marketing/Campaign/Publishing software advanced user; Adobe Creative Suite a plus
Supervisory Responsibilities
☐No
☒Yes, please list direct report’s titles
Marketing Specialist Staff
Travel
0-3 days of overnight travel a quarter
PLEASE NOTE: John H Carter Company is not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee of John H Carter Company about this opening. All resumes submitted by search firms/employment agencies to any employee at John H Carter Company via-email, the Internet or in any form and/or method without a valid and executed search firm agreement in place for this position will be deemed the sole property of John H Carter Company; no fee will be paid in the event a candidate is hired by John H Carter Company as a result of the unsolicited referral or through other means.
If you wish to become an approved agency to assist us in our employment efforts, please submit your request to [email protected].
John H. Carter Company, Inc.
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