Brand Manager
Qualifications:
- 5+ years’ experience selling/ influencing decision makers
- Proficient syndicated data (Google Analytics, IRI, Nielsen, SPINS)
- Experience in the CPG marketing products to consumers at brick & mortar retailers
- Strong customer service focus and experience working in a B2B role
- Experience executing marketing plans
- Strong attention to detail with the ability to manage multiple priorities
- Experience managing trade funding and invoice processing
- E-Commerce experience including Amazon Vendor Central/ Seller Central experience
- Bachelor’s Degree with emphasis in Marketing, MBA a plus
Responsibilities:
- Work closely with marketing/sales leadership and agencies to develop and execute marketing plans for assigned brand
- Willingness to roll-up sleeves and “dive into the data” to analyze sales trends using SPINS, Google Analytics, GP and E29 KPI dashboard
- Work cross functionally with product development, financial planning, forecasting/ buying team, marketing counterparts, agency, and sales team to deliver annual goals
- Work with sales teams to understand business needs and provide timely updates and communication on marketing activity
- Develop sales promotional materials as needed
- Develop monthly performance reports including competitive activation, in market brand results and marketing recaps
- Lead SOW/ Marketing expenditures estimates, track expenses and process invoices for assigned brand.
- Represent marketing function in division sales and marketing meetings and calls
- Lead strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, merchandising, sampling and trade promotions.
- Work with third parties to execute brand goals
- Participate in tradeshow and weekend marketing events as needed.
- Ability to participate in weekly evening calls with international counterparts
Plus:
- Knowledge of FDA’s regulation on food, dietary supplement and or drug labelling requirements
- Passion for health and wellness
- Book keeping skills
Appleton Finn
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