Brand Manager
Qualifications:
- 5+ years’ experience selling/ influencing decision makers
- Proficient syndicated data (Google Analytics, IRI, Nielsen, SPINS)
- Experience in the CPG marketing products to consumers at brick & mortar retailers
- Strong customer service focus and experience working in a B2B role
- Experience executing marketing plans
- Strong attention to detail with the ability to manage multiple priorities
- Experience managing trade funding and invoice processing
- E-Commerce experience including Amazon Vendor Central/ Seller Central experience
- Bachelor’s Degree with emphasis in Marketing, MBA a plus
Responsibilities:
- Work closely with marketing/sales leadership and agencies to develop and execute marketing plans for assigned brand
- Willingness to roll-up sleeves and “dive into the data” to analyze sales trends using SPINS, Google Analytics, GP and E29 KPI dashboard
- Work cross functionally with product development, financial planning, forecasting/ buying team, marketing counterparts, agency, and sales team to deliver annual goals
- Work with sales teams to understand business needs and provide timely updates and communication on marketing activity
- Develop sales promotional materials as needed
- Develop monthly performance reports including competitive activation, in market brand results and marketing recaps
- Lead SOW/ Marketing expenditures estimates, track expenses and process invoices for assigned brand.
- Represent marketing function in division sales and marketing meetings and calls
- Lead strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, merchandising, sampling and trade promotions.
- Work with third parties to execute brand goals
- Participate in tradeshow and weekend marketing events as needed.
- Ability to participate in weekly evening calls with international counterparts
Plus:
- Knowledge of FDA’s regulation on food, dietary supplement and or drug labelling requirements
- Passion for health and wellness
- Book keeping skills
Appleton Finn
Related jobs:
Crew Call: Various Positions for ULB TV Movie
Job Description:
An ultra-low-budget (ULB) TV movie is seeking dedicated crew members for a 13-day shoot in the metro Atlanta/Marietta, GA area. This is a local hire or work-as-local opportunity, with no lodging or travel provided. We’re looking for passionate professionals ready to bring their expertise to a collaborative environment.
Open Positions:
- Coordinator
- Production Designer & Props
- Costume Designer
- Sound Mixer
- 1st & 2nd Assistant Directors (AD)
- Gaffer & Key Grip
- 1st & 2nd Assistant Camera (AC)
- Hair & Makeup Artists
- Production Assistants (PAs)
Job Responsibilities:
- Collaborate with the production team to execute a high-quality TV movie within budget constraints.
- Deliver professional and efficient work in your designated department.
- Maintain a positive and adaptable attitude on set.
- Follow the production schedule and meet all deadlines.
Requirements:
- Previous experience in your respective role is highly preferred.
- Must be local to the metro Atlanta/Marietta area or willing to work as a local.
- Reliable transportation to and from set.
- Strong work ethic, attention to detail, and a team-oriented mindset.
Compensation Details:
- Ultra-low-budget rates in accordance with ULB guidelines. Specific rates will be provided upon offer.
Are you ready to get discovered?