Director/Head of Customer Insights & Analytics

At LL Flooring, we make getting new floors as easy as 1, 2, 3, Floor! Our expert guidance, a wide range of styles, and the best prices, guaranteed, means we’ve got Every Step Covered. With a national network of over 420 locations, LL Flooring is a leading hard-surface flooring retailer. We are committed to providing quality flooring solutions and unforgettable customer experiences.

Join our team as the Director of Customer Insights & Analytics. Elevate the importance of insights & analytics within the company and advocate for the customer, placing customer experience and brand excellence at the core of decision-making. As the Director of Customer Insights & Analytics, you will develop and lead a consolidated enterprise strategy to capture, analyze, and leverage customer and marketing performance data. Your expertise will drive actionable insights that enhance LL Flooring’s marketing programs, revenue, and growth across Retail, Pro, and E-commerce channels.

At All Flooring, we are a company built on a foundation of core values that guide our business decisions and drive our success. We are customer-obsessed, seize every opportunity to innovate and improve, and remain resilient in the face of challenges. Above all, we believe that diversity is our strength, and we embrace our employees’ unique perspectives and experiences to create a vibrant and inclusive workplace. We arrive with integrity and own our outcomes, taking responsibility for our actions and holding ourselves accountable to the highest standards.

As our Director of Customer Insights & Analytics, you will have the opportunity to:

• Elevate the role of insights & analytics within the company and be the voice of the customer, ensuring customer experience and brand excellence are at the heart of decision-making.
• Develop new analytical frameworks, data science techniques, and predictive analytics to better understand and optimize campaign performance, customer behavior, and omnichannel opportunities
• Analyze and optimize marketing plans and investment initiatives across all channels.
• Attribute digital and offline marketing efforts to drive traffic and increase sales.
• Focus on team leadership, to guide and empower a diverse group of 2-5 individuals.
• Provide hands-on leadership and support to an outside agency, ensuring effective experimental design and time tracking.
• Drive the business and brand transformation through data science and predictive outputs.
• Lead strategy, insights, and guidance in measurement, campaign analytics, and proprietary research.
• Translate data and insights into compelling stories that drive performance and revenue growth.
• Collaborate with cross-functional leaders to review and analyze data for future business drivers.
• Develop and apply advanced analytics, including customer segmentation and media mix modeling.
• Identify innovative solutions to drive new strategies and business results.
• Foster relationships with key stakeholders and promote discipline and rigor in business planning and optimization.

The successful candidate should possess:

• Bachelor’s Degree in Marketing, Advertising, or a related field (MBA preferred).
• 6-10 years of experience in marketing or advertising, preferably in a retail or home improvement environment.
• Proven expertise in analytics, statistical analysis, segmentation, and predictive modeling.
• Proficiency in custom market research, syndicated data analysis, and secondary research resources.
• Strong background in digital marketing channels and familiarity with offline channels.
• Experience with marketing mix modeling and multi-touch attribution modeling.
• Excellent written and verbal communication skills with the ability to make data and insights relevant to diverse audiences.
• Demonstrated leadership skills, including the ability to lead cross-functional teams and deliver results.
• Proficiency in MS Office and database tools.

LL Flooring