Marketing Communications Manager

Build your Career with an Industry Leader

LSI’s heritage spans more than 40 years, beginning in 1976 when the company was founded. The company employs about 1,400 people at 11 manufacturing plants in the U.S. and Canada and we continue to grow. Headquartered in Greater Cincinnati Ohio, LSI is a publicly held company traded on the NASDAQ Stock Exchange under the symbol LYTS. We manufacture commercial lighting solutions, advanced graphic and image solutions, digital and retail display solutions.

We are looking for Marketing Communications Manager to support our team at our corporate location in Cincinnati, Ohio.

Summary:

The Marketing Communications Role is a self-motivated position with experience handling marketing campaign development and execution. The ideal candidate will be eager to tackle the challenges of developing content and campaigns that helps build brand recognition, engage with customers, and drive sales.

This is a hands-on role that requires direct contact and interaction with all facets of the day-to-day responsibilities, regardless of the size of task. The position will be primely suited to support the ongoing commercialization of existing products and product lines as well as new products to come.

Generating visibility and awareness about existing and new product lines will help the LSI Industries Sales and Marketing efforts. The ability to communicate effectively in written and oral communications is a must.

Our Marketing Communications Role will need experience working with diverse cross functional teams to drive successful delivery of relevant and important information to the industry.

Essential Duties and Responsibilities (include the following)

• Manage and execute brand development and management programs, including programs to promote and maintain brand consistency.
• Manage multiple projects simultaneously across different lines of business.
• Develop, and distribute collateral materials.
• Design, develop and track direct marketing campaigns for sales.
• Manage the development of social media efforts through our blog, LinkedIn, and Facebook.
• Create and distribute industry specific white papers, case studies, and other technical material associated with the company to various audiences and through various media channels.
• Generate advertising, promotion, and editorial calendar and fulfill obligations and deadlines.
• Evaluates market reactions to advertising and promotional programs.
• Generate written communications on behalf of the department including product announcements, press releases and content for distribution partners.
• Develop/edit presentations for Management and Sales staff.
• Produces Marketing Communications plan from the Marketing, Sales and Business objectives and strategies supplied.
• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels.
• Collates campaign results, review against projected results and make decisions that continually improve performance.
• Drives the customer experience across channels including email, connecting assets and trigger emails.
• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.
• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Plan and implement web/digital strategies.
• Analyze and report on the performance and efficiency of campaigns.
• Write, proofread, and edit creative and technical content across different mediums.
• Assist in marketing activities as determined by Marketing leadership.
• Develops recommendations of marketing activities to increase revenue.
• Creating/supporting development of marketing presentations for stakeholders
• All other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s Degree in Marketing, Communications, or other related field preferred, plus 5+ years professional experience required.

General Qualifications

• Superior Writing skills needed (copy development, editing, headline creation, etc.)
• Ability to work independently and collaborate in fast-paced team environments.
• Proven ability to develop and successfully implement marketing and/or communications strategies.
• B2B and/or B2C work experience preferred as well as effectively partnering with PR agencies as client to achieve sustainable high performance.
• A wide degree of creativity and latitude
• Strong knowledge and understanding of current trends in digital media and technologies influencing earned media.
• Self-motivated with a positive and professional approach to management
• Must be highly organized and possess excellent written/verbal communication, time management and presentation skills.
• Must be proactive and highly motivated, demonstrating resourcefulness in development and completion of projects and deadlines.
• Strong interpersonal skills: ability to work well with a wide range of people in a fast-paced environment.
• Experience with photo/video shoots, planning and editing are a plus.
• Less than 10% travel required.
• Ability to work with others in a team environment.
• Must have the ability to laugh and have a sense of humor.
• Ability to take on tasks that are conceptual and drive to resolution.
• Understanding that failing to try is worse than trying and failing.

Benefits:

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

EEOC

LSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

LSI Industries Inc.