Role and Responsibilities
As our Marketing Director, you will be helping us to develop our content and messaging and execute our marketing strategies as we expand from a small, local boutique brand to a global franchise with thousands of employees. You will have a results-oriented approach, focusing on increasing sales productivity by facilitating collaboration between sales, property management, finance, and customer success. This is an exciting role for someone eager to jump in on the ground floor to help with long and short term strategy and change management. You will be directly responsible for:
- Member Experience:
- Align brand communication with member journey
- Engagement metrics
- Loyalty and retention
- Brand Compliance:
- Guidelines, nomenclature, visual design elements
· Build a trusted partnership with Operations, Customer Experience, HR and Finance teams and develop a deep understanding of the business goals and mission.
· Build our digital marketing roadmap: manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency. Develop specific campaigns to create and maintain high levels of customer interaction. Oversee our social media accounts. Manage and improve online content, considering SEO and Google Analytics.
·Develop content and messaging strategy across all communication channels including but not limited to email, website, social, online advertising, collateral, assets, etc. Ensure consistency in internal and external communications and templates.
· In partnership with Customer Experience team, collect member feedback on visibility, engagement, and impact of marketing initiatives; fine-tune campaigns in response to feedback.
· Responsible to lead the marketing and branding efforts to support opportunities for both managing and franchising additional units. Coordinate key stakeholder vision session, project management of branding, logo, and collateral development. Support the brand and campaign development process for new initiatives. Manage multiple partner relationships including branding agencies, interior design firms, photography and signage vendors. Author the marketing plans for each new geo-location’s go-to-market strategy. Become an expert in regional markets where we will build our brand and franchises, in order to present data in context to help leadership with decision making. Build data-driven recommendations for marketing expenditures. Measure ROI and KPIs and prepare annual marketing budget.
· Asset Visualization: Manage floor plan, site map, and rendering creation process. Manage and execute photo shoots, video shoots, and 360-degree tours.
· Marketing Corridor Management: Manage fence scrim design, print, and install process. Collaborate with onsite Geo Regional GM on leasing and wayfaring signage. Develop all necessary leasing materials. Lead groundbreaking, topping-out, and grand opening milestone events. Support media relations efforts and event management.
·Train staff on all marketing initiatives including but not limited to merchandising, communication, websites, advertising, and promotions.
· Data Analysis: Set up, manage and troubleshoot existing lead management and tracking systems. Monitor marketing campaign effectiveness through data analysis. Track and report on marketing expenditures against budgets.
Qualifications and Education Requirements
· BA in Marketing or related field
· Marketing leadership experience guiding an organization through multiple growth stages
· Knowledgeable in SEO, PPC, and social media platforms; solid knowledge of online marketing tools and best practices
· Strong organizational, project management and interpersonal communication skills, with a meticulous eye for detail
· Proven track record communicating with senior leadership
Preferred Skills
·Experience in branding, graphic design and copywriting preferred. Outstanding organizational and time-management abilities
·Excellent communication and interpersonal skills
·3+ years in real estate marketing and/or background in real estate/property management/sales
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