At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.
Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.
We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.
The Senior Brand Manager, Proactiv will play a central role in bringing the next chapter of Proactiv marketing to life. This position is responsible for the end-to-end development, execution, tracking, analysis and evolution of the Proactiv brand and go-to-market initiatives. As a champion for our consumer, this role supports the Director, Brand & GTM to drive both strategy and execution of Proactiv positioning, product launches and our integrated go-to-market plan across owned, earned and paid channels. This role will perform critical business and portfolio analysis, leveraging a thorough understanding of the category and consumer landscape to continuously surface new opportunities to drive brand growth, market share, new consumer acquisition, loyalty and brand love.
The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.
Essential Functions
- Manage the development and execution of brand go-to-market plans, working closely with cross-functional stakeholders including creative, digital, DTC, social, retail, legal and supply chain to bring our consumers best-in-class experience, content and product launches, and to achieve key financial objectives.
- Project manage tactical go-to-market and launch timelines including Annual Marketing Calendar, weekly GTM tracking, and create and manage web and creative Jira tickets to ensure all initiatives stay on track and deliver on time. Project manage all marketing campaign and launch activities.
- For brand-led team meetings, capture and distribute meeting notes, as well as track action items, milestones, and project deliverables.
- Act as brand lead on all planning and logistics related to testimonialist shoots.
- Create and deliver clear, comprehensive briefs for brand initiatives, including detailed shot lists for brand-related shoots, and manage execution across creative and other cross-functional teams, ensuring initiatives champion the consumer, leverage the brand foundation, and are tied to business objectives.
- Be the voice of our brand across DTC and retail, leading cohesive implementation of brand foundation and messaging priorities across all consumer touchpoints.
- Perform business and portfolio analysis including 80/20, leading SKU rationalization, pricing analysis and P&L support. Leverage syndicated data and internal reporting dashboards to surface performance trends, insights, opportunities, and recommendations. Perform portfolio and launch reporting and surface insights and opportunities to optimize strategy and execution.
- Manage vendor POs and invoices for brand team.
- Act as brand & GTM lead to route, provide feedback and manage regulatory and legal approval with Brand Director for brand-related materials.
- Leverage category, consumer, competitive and brand performance insights to develop a deep understanding of our consumers, drive key decisions, and support sales growth. Translate insights into monthly reports, surfacing white space opportunities to support business cases for new product and DTC initiatives.
- Design, launch and perform analysis for brand consumer testing, both in-house, and with external vendor.
- Other duties as assigned
Education, Knowledge, Skills, & Abilities
- Bachelor’s degree in Marketing or related field, required.
- MBA preferred.
- Exceptional project management skills and abilities to manage initiatives end-to-end, from conception to execution.
- 7+ years’ experience CPG brand management, preferably in the Health & Beauty industry.
- Embrace a proactive, entrepreneurial mindset by continuously surfacing and advocating for opportunities that move the brand towards best-in-class consumer experience and business objectives.
- Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
- Demonstrated expertise in brand strategy and brand development.
- Experience with both retail trade marketing and experience with DTC brands.
- Experience managing P&L, with an eye on monthly revenue and media budget targets.
- Formal presentation skills and organizational skills.
- Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
- Proficient with Excel, Word and PowerPoint Microsoft applications.
- Ability to prioritize and manage multiple tasks simultaneously.
- Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
- Good self-initiative and the ability to manage workload with minimal supervision.
- Experience with JIRA a plus
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Please, no external agencies or third parties.
Alchemee (formerly The Proactiv Company)
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