The prospective candidate will work as a marketing team member Unit and will closely collaborate with the sales and operation team.
Qualifications
- Excellent understanding of digital marketing concepts and best practices
- Experience with Google Ads, SEO/SEM, and email marketing
- Knowledge of Google Analytics
- Skills and experience in creative content writing
- Experience with social media, including best practices for Facebook, Instagram, YouTube, LinkedIn, Twitter, etc.
- Ability to prioritize and stay organized
- Excellent verbal & written communication skills
- Graphic design experience and knowledge of Adobe Creative Suite is a plus.
Responsibilities
SEO/SEM
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Monitor and evaluate search results and search performance across the major search channels
- Conduct Keyword analysis and implement them on our website (WordPress)
- Work on google ads, retargeting ads and PPC
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.
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Social Media
- Update, post, and engage on all active online platforms. (LinkedIn, Instagram, Twitter, Facebook, YouTube and website (WordPress)
- Research, and engage with installers currently using our products
- Develop, maintain and update company library of social media posts, videos and other advertising content
- Manage social media paid ads to increase company online presence and brand awareness
- Pull reports for media spend and performance, track against benchmarks and KPIs, and implement or make recommendations for optimization.
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Email Marketing
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Keep the database up to date and create new list
- Monitor delivery rate, open rate, and click-thru rate
Education:
- Bachelor’s degree or equivalent experience
Experience:
- Minimum of 3 years of working experience in digital marketing (Required)
- Minimum of 3 years in social media management: 3 years (Required)
- Overall working experience of 5+ years working in Marketing (Required)
- Basic graphic design skills Plus
- Adobe Creative Suite: 2 years Plus
- Word Press
Benefits:
- 401(k) matching
- Dental insurance
- Disability insurance
- Life insurance
- Paid time off
- Vision insurance
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