GENERAL SUMMARY OF POSITION:
The Brand & Marketing Manager is responsible for creating, planning, and implementing both product and brand recognition and promotional strategies across all brands of the company. These strategies must be both short and long range, targeted toward existing and new markets, and focused on consistent messaging to maintain brand continuity and drive demand for the brand & products through all channels.
DIRECT REPORTS: None
CORE & ESSENTIAL FUNCTIONS:
- Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
- Develop and implement strategic marketing plans, product launch plans, and brand plans to achieve corporate objectives across all brands.
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
- Develop and manage the annual marketing operating budget for advertising, promotion, and trade shows as well as event planning; take corrective action when necessary to guarantee budget is maintained.
- Work in conjunction with the digital teams and outside agencies to plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail.
- Work directly with the product management and creative services team to develop and recommend product positioning, packaging, and pricing strategies that align with long-term market share goals.
- Lead market channel development activity and provide recommendations to optimize product and promotional performance.
- Serve as a liaison between the marketing team and sales team.
- Develop, manage, and communicate the advertising and promotional calendar with the sales team and customers.
- Work directly with product management, sales, and operations teams to assist in sales forecasting and set performance goals accordingly.
- Develop product training tools for sales force and monitor implementation/completion of training.
- Meet with key customers and assist sales representatives with maintaining relationships and negotiations.
- Review and analyze sales performance against marketing initiatives to determine effectiveness; guide the preparation of marketing activity reports and present to executive management.
- Represent the brands at trade association meetings/shows to actively promote the brands and products.
- Maintain responsibility for initial planning and execution of annual sales conference.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Other duties and projects as assigned.
QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:
Possession of a post-secondary degree or college degree. Minimum five years in brand/marketing management or a related field. Demonstrated aptitude for problem-solving. Capacity to determine solutions for customers. Be able to troubleshoot, display knowledge of product details, capabilities, and application techniques. Must be strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings. Proficiency in using Microsoft Office Suite applications.
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