The Director, Brand Analytics will be responsible for leading the brand analytics strategy and execution roadmap to support our North American Oncology, Neuroscience and Rare Disease business units. We are looking for a dynamic leader who can partner with the brand teams to pioneer and embed leading-edge analytic techniques, and generate local market knowledge that delivers competitive advantage and superior fact-based decision-making. The Director will lead and improve the way we utilize and deliver secondary analytics insights to our internal Ipsen customers.
Reporting to the Head of Commercial Information Management & Enablement (CIME), the Director will operate as an individual contributor (with support from external partners as needed) working with BU insights leads and brand teams, to drive clarity and alignment of secondary analytics across 3 business units, inclusive of :
- Performance tracking
- Brand metrics and other critical KPIs
- Insights generation
- Forecasting & Segmentation support
Main Responsibilities & Job Expectations
- Provide strategic oversight and guidance to develop and maintain key reporting and analytics for franchise leadership and key brand stakeholders
- Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
- Develop and lead the development and consolidation of KPI and business driving metrics across three BUs in support of key brand review meetings
- Lead performance / KPI development and reporting, enabling a through understanding of brand opportunities based on a variety of external data sources.
- Collaborate with brand teams to investigate and explore ad-hoc secondary data investigations for purposes of uncovering and providing key brand insights
- Form key questions about commercial performance, initiates relevant analytics and proposes and operationalizes solutions
- Drive and lead the marketing mix/ROI modelling analysis (either internally or through a vendor) and provide insights into tactical re-allocation for each brand
- Lead data & analytics transformation initiatives and maintain strong knowledge of emerging external analytics trends
- Advise and champion appropriate use of advanced analytics to expand insights on patient / customer journeys and predictive alerts
- Deliver effective presentations of findings and recommendations to multiple levels of leadership through various communication channels
- Oversee key supplier relationships for execution of analytics initiatives including contract and budget management, performance management and ad-hoc issue resolution
Knowledge, Abilities & Experience
- BA/BS in a related field is required; advanced degree is a plus
- At least 10 years experience managing data analytics and related programs/capabilities within pharma/biotech or MedTech
- At least 5 years experience within a commercial business setting including business planning, corporate/product strategy, and analytics
- Deep knowledge of pharma specific commercial and patient level data (Claims, Sales, RWE, Lab, etc.) is required
- Understanding of the commercial aspects within pharma and the integrated roles of the key brand team functions (Marketing, Sales, Medical, Value and Access)
- Familiarity with brand / marketing analytics or a decision sciences function and experience with advanced quantitative methods is a strong plus (e.g. segmentation, forecasting, predictive modelling, etc.)
- Experience with analyzing complex situations and processes and effectively integrating and synthesizing the data to form a complete cohesive picture for actionable insights
- Familiarity in designing, implementing and using an advanced analytical algorithms to support customer and patient journeys
- Strategic and critical thinking with the ability to engage, build and maintain credibility with Commercial Leadership and Brand teams.
- Advanced analytics and data visualization skills using Excel as well as Tableau / Power BI for data analytics, visualization and modelling is a plus
- Ability to lead without reporting authority and to achieve outcomes in a matrixed, complex environment – leading through influence and deep collaboration across the franchise and internal functions
- Strong organizational skills and time management; ability to manage diverse range of simultaneous projects and brand priorities
- Able to work a hybrid working arrangement including a mix of in-office at our Cambridge, MA headquarters and remote work (prefer local candidates, possible relocation available)
Ipsen
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