The opportunity.
This is an exciting opportunity to define and execute a strong digital strategy across your fascia’s website. Passionate about digital retail and optimisation this is an opportunity for someone who takes a hands-on approach to manage and trade their website, while still mentoring and coaching their team. Joining at a period of high performance and significant investment into digital, this is an amazing opportunity for someone to grow and develop the performance of our digital business.
The responsibility.
- Responsibility for the success and delivery of digital sales; including forecasting profit and revenue targets
- Work with Group Head of Digital Trading to define, develop and deliver a Digital strategy in line with the key brand and business commercial objectives for your fascia
- Manage effective trading performance structure, including meetings, and insight packs, working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
- Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
- Present ideas and analysis to wider teams to align business processes and projects
- Lead and own with key stakeholders the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
- Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
- Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
- Working with the CRO and UX teams to contribute to and influence the prioritisation of the development roadmap
Qualifications
- Valid working rights for the EMEA countries
- Analytical with strong reporting skills, advanced Google Analytics and Excel user
- Experience working within e-commerce platforms
- At least 5 years of experience in a similar Digital role in a retail or consumer brand
Additional Information
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits and take the team with you
- Own it and back it
- Not hesitate and act with purpose
- Be commercial and customer-focused.
Frasers Group
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