Senior Marketing Manager

the floor room, a subsidiary of Nestware, is the latest brand to be launched under the Nestware group. It has been created from scratch over the last year with one simple aim – making the process of buying flooring as enjoyable and inspirational as possible. Its boutique-inspired flagship location is now open on Tottenham Court Road in the heart of London’s premier design district.

With over 30 years at the forefront of an ever-evolving industry, we’re always looking for new ways to improve. Embracing new ideas and offering flexible solutions, both digitally and in-store, to delight our customers, enhance their shopping experience and inspire our colleagues. Proud to be creating beautiful homes, proud to be driving the customer journey in the fast lane, and proud to be one of us.

The opportunity: Senior Marketing Manager, Purfleet, Essex / Hybrid Working

About The opportunity:

This brand-new exciting opportunity will take the lead on all day-to-day marketing activity for the floor room covering all marketing and brand activities covering both acquisition and retention across our stores, home consultants and digital. This role is pivotal in our plans to expand the brand to more locations and delivering the roadmap for this and will work closely with the Head of Brand to deliver the planned expansion objectives.

A little more detail:

• Development and management of the Marketing calendar to deliver on company objectives.
• Manage new store role in line with agreed planning principles.
• Manage content planning and production for both physical and digital requirements for store launches.
• Plan and manage photo shoots to deliver required content in an efficient way.
• Propose and gain sign off for campaigns with potential partner to ensure the brand coverage is sufficient to drive commercial objectives.
• Define CRM customer journeys and frequency based on best practice.
• Define social plans for new store role out and brand awareness.
• Work with Head of Brand to ensure all assets and plans are in line with brand guidelines.
• Manage the production of all digital marketing content.

About Your Experience:

• Previous experience managing a full marketing mix for a multichannel retailer.
• Proven experience in creation of content, strategies, and platforms.
• Able to manage cross department colleagues to ensure on time delivery whilst promoting customer centricity.
• Able to manage marketing investment in line with agreed monthly and annual budgets.
• Able to present business cases for changes to current thinking.

About You:

• Excellent communication and influencing skills, able to proactively challenge at all levels.
• Strong Multitasker who can take a view across multi-channel delivery.
• Ability to manage own and others workload in an agile way.
• Analytical and able to find solutions to challenges.
• Customer obsessed.
• A desire to continually question and learn.

This is a really exciting opportunity to play a crucial part in contributing to the ongoing success and continued growth of the floor room brand. If you have a passion for home interiors with the relevant experience and you’re looking for a new challenge we’d love to hear from you!

the floor room