Who We Are:
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
What You Will Do:
As a Senior Brand Marketing Manager, you will focus on growing Genshin Impact’s player base in North America, delivering high-impact media campaigns, and increasing overall in-house media capabilities.
- Align with Shanghai-based team members to strategically plan on targeting new audience segments
- Increase new player installs for existing live service beats
- Increase brand awareness and shift purchase intent for aware, but non-playing audiences
- Leverage important version updates and new content to win back churned players
- Design overall media campaign in collaboration with the Shanghai team
- Source suitable agency partners and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs
- Work with external partners on joint / co-marketing campaigns if necessary
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for the NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value for our campaigns
- Establish a results-oriented post-mortem process
What We Are Looking For:
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
- Ability to think critically and solve problems
- Enthusiasm, passion, and strong interest in video games
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
You Will Stand Out If You Have:
- Gaming background, and have launched one major AAA integrated media campaign
- Free-to-play / live service campaign experience
- Fluency in Chinese
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K/ RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices, or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
HoYoverse
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