Associate PR Manager

Tencent Games is looking for a highly motivated candidate to join one of our second-party studios.

RESPONSIBILITIES

• Work with the Senior PR Manager and Product Marketing Teams to develop, manage, and execute public relations campaign strategies to support ongoing live-operations, as well as supporting pre-launch, launch and live-game operations for the upcoming online game Project Skylight.
• Develop pre-launch, launch, and post-launch campaign plans and execute under alignment of broader marketing campaign related to key product updates, launches, company events/initiatives, in-game events, partner promotions, community activities and more
• Collaborate with internal and external departments to develop brand accurate messaging and creative PR campaign planning
• Develop written PR content, including press releases, media alerts, pitch drafts, blog posts, opinion pieces, interview Q&A’s and manage alignment of communications across integral departments, including social, editorial, community, and product development
• Assist in managing deliverables and deadlines for long lead and short lead press opportunities, including assets, interviews, gameplay needs, and more
• Identify and secure new press opportunities and coverage verticals for Digital Extremes’ products and grow DE’s exposure on press social channels, including Facebook, Twitter, and Instagram
• Track press feedback across marketing beats and manage coverage tracking for all titles with external PR agencies, analyze results and feedback
• Manage distribution of press materials and assets to journalists with external PR agencies during key campaign beats
• Report on meaningful metrics and data from PR campaigns to showcase themes including press sentiment, engagement, popular stories, and more
• Help organize and plan press events and activities at gaming and company events, including virtual press preview events, in-person press activations, industry events (TennoCon, PAX, E3, etc.)
• Analyze and stay updated/informed on competitive events, companies, news and programs and be dialed into industry news

REQUIREMENTS

• Subject Matter Expert and Trend Spotter
• Creative and Collaborative Support for Senior PR Manager
• Passion for Gamer Culture and Online Gaming
• Strong Industry Foundational Knowledge
• Ability to Work with Little Info – Resourceful
• Bachelor’s Degree in Communications, E-Media, Journalism, English, Marketing or Related Field
• 4-5 Years of Experience in Public Relations within the Gaming and Entertainment Industries
• In-House and Agency experience preferred
• Experience with live service and mobile games preferred
• Writing Samples – Press Release/Alert, Blog/News Post, etc.
• Detail-oriented, quality-focused and driven to consistently meet tight deadlines
• Ability to individually contribute and to embrace accountability and challenge in a dynamic, fast-paced environment
• Individual responsibility for championing outcomes for projects with shared ownership across groups
• Deep understanding of promotional and marketing communications strategies within the video games ecosphere
• Ability to leverage analytics, insights and reporting to make more informed decisions on PR campaign strategies
• Strong organizational and project management skills with great communication and collaboration
• Clever, creative personality with a passion for gamer culture
• Proficiency with MS Office and Google Applications
• Global live-service game marketing experience
• Knowledge of JIRA, Basecamp, and Slack
• Proficiency in creative writing with strong grammar skills and agility to make amendments based on critical feedback
• Familiar with AP Style Writing

Tencent