Mekhann was established in 2012 to bring a contemporary outlook to a tradition of textile craft spanning two millennia. Uniting hand craft with modern design, we endeavour to produce the finest hand-embroidered, natural dyed, silk textiles.
Our work explores the history and culture of the embroidery and the plant dye craft of Central Asia; drawing inspiration from diverse sources, we combine traditional design references with modern artistic sensibilities, whilst staying true to the finest, historic hand-craftsman.
We are looking for an experienced Marketing Social Media Manager to join our team at Mekhann. In this role, you will be responsible for developing and executing a comprehensive social media strategy that promotes our brand, engages our audience, and drives business growth, developing and executing a comprehensive digital marketing strategy that generates leads, increases brand awareness, and drives business growth.
Responsibilities:
- Develop and execute a comprehensive marketing strategy that includes digital and traditional marketing tactics, with a strong emphasis on the management of social media channels.
- Manage and grow the brand’s social media presence, including content creation and community management. Ensure a consistent brand voice and tone across all social media platforms.
- Collaborate with the design team to create visually appealing and impactful marketing materials, such as email campaigns, product launches, and advertising.
- Analyze and report on the performance of marketing campaigns, making recommendations for improvement. Pay close attention to the metrics associated with social media, including reach, engagement, and conversion.
- Stay up-to-date on industry trends and best practices, and continuously evaluate and implement new tactics to drive growth and engagement on social media.
- Develop partnerships and collaborations with influencers and other brands in the interior design space. Utilize these relationships to drive social media growth and engagement.
- Provide support to the sales team, assisting with product presentations, trade shows, and other sales-related events.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing and social media, with a focus on luxury consumer brands.
- Strong understanding of digital marketing, including social media advertising, email marketing, and SEO.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and communicate the brand’s vision through social media.
- Experience with social media management tools, such as Hootsuite and Sprout Social.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Passion for interior design and a deep understanding of the luxury consumer market.
At Mekhann, we understand the importance of a strong social media presence and the impact it can have on our brand and business. The Marketing and Social Media Manager will play a critical role in driving our social media strategy and growth.
Please submit your resume, portfolio and a cover letter detailing your qualifications and why you are a fit for this role.
We look forward to hearing from you!
Mekhann
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