Public Relation & Media Relations Manager UK & Benelux

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.

Job Description

• Raise awareness of Accor, its brands, people and services, inspiring stakeholders, talents and customers to choose Accor
• Drive Accor’s corporate communications in UKI & Benelux with a particular focus on the UK market, positioning Accor as the leading partner for owners, investors, management companies, franchisees, and travel buyers and the best place to work.
• Development and implementation of the PR strategy and annual PR plan for UKI & BeNeLux in order to broaden awareness for Accor, the brands and the respective brand programs and flagship hotels
• Drive brand and corporate PR for the Group supporting the needs of the business in Europe & North Africa and globally
• Develop and deliver creative brand PR campaigns
• Increase visibility across all media types targeting B2C, B2B and B2O audiences
• Support all hotel openings within the region with a strategic priority to develop pre-opening strategies for Luxury and Premium brand openings
• Identify positioning opportunities within the media, develop media relationships and proactively engage media in order to contribute to overall Corporate Communications strategy
• Prepare talking points, speeches, presentations and interviews for key business spokespeople and drive thought leadership
• Set-up, coordinate and implement communication projects (i.e. media events, press trips, launches)
• Collaboration with global brand and communications teams
• Set-up and coordination of media comments and statements,
• Actively engage, cultivate and manage the media network
• Management and coordination of PR agencies with special regards to a streamlined and simultaneous external communication
• Reputation and crisis management

Qualifications

• Strong PR experience either in-house or agency or both
• Proven experience working in travel and/or hospitality sectors, with experience in corporate communications
• Strong media relationships, particularly with travel, lifestyle, business and industry media
• A creative, strategic and considered communications expert able to develop and drive standout strategies and PR plans
• Able to collaborate across the business and thrive in a fast paced environment
• Demonstrated skill and comfort in proactively building relationships with top tier media/editors
• Strong writing, storytelling, and verbal communication skills
• Creativity and ability to translate strategic thinking into action plans and output for your markets
• Ability to identify and create core messages in line with the company strategy
• Be an agile multi-tasker able to work in a fast-paced environment and juggle multiple projects
• Ability to calming manage reputational issues
• Outgoing personality with an interest to develop internal and external relationships
• A minimum of 5-7 years experience in a communications role in-house or with an agency
• University degree

Additional Information

To acknowledge your hard work, loyalty and commitment to us, we offer an extensive benefits package; competitive salary, bonus, season ticket loans, subsidised gym membership, private medical healthcare, pension, and of course complimentary hotel stays (to name a few).

Your Accor experience begins now, so if you thrive in a forever-changing world that works at pace, and allows you to have some fun along with the way then we definitely want to hear from you!

Your information will be kept confidential according to EEO guidelines.

Accor