Marketing Fandom
Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Some fans spend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.
Our proprietary research platform fuses billions of datapoints and millions of consumer surveys to get to the heart of what fans think, feel, and behave. Combined, this helps clients identify and engage the fans who matter most to them.
We are a truly full-service agency, we are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.
Our team of Custom Researchers dive deep into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment. We transform this knowledge into insights to shape our clients’ marketing strategies, refine advertising and content, and fuel new product innovations. The Big Difference is that we are a team of psychologists, cultural anthropologists, strategists, and data junkies with a rich research toolkit aimed at addressing the unique challenges facing brands and entertainment businesses today.
The Custom team uses their Research Superpowers to identify core fans, understand connections, an define ways to engage.
https://marketcast.com/custom-research/
#FandomIsOurJam
We’re Looking For
- At least 3 years’ experience in custom quantitative research
- Someone who is passionate about movies and series – we work with the biggest entertainment clients in the world!
- Experience in developing and drafting questionnaires, analysis plans, and reporting – as well as running productive brainstorms and internal debriefs with thoughtful ideas and implications.
- Comfort in recognizing and recommending appropriate and impactful analysis techniques/data viz, with familiarity managing the process from final survey to final data tabs independently.
- Someone who enjoys ad hoc questionnaire design and custom reporting specifically – while templated and tracking work is great, in this group, we’re all about the unique business questions, so custom experience is key.
- Strong project management chops, including overseeing junior team members on your projects and delegating appropriate tasks.
- Comfort in leading project-related client interactions (e.g., being the day-to-day contact, providing regular updates, managing ad hoc comms, etc.).
- A team player – we are stronger together. We value what is accomplished and how we worked together as a team to achieve results.
It’ll Be Helpful If You Have
- Custom / ad hoc research specifically in the Media and Entertainment space – though we’re open to folks with experience in other categories, as long as you’re ready to jump in to Media and Entertainment with both feet!
- Minimum Bachelor’s degree in the Social Sciences, Economics, Marketing, Statistics, or related fields.
- Razor-sharp skills in all basic Office applications; knowledge of an array of common communications tools and platforms; experience with or knowledge of research platforms a plus.
Benefits And Perks
- Medical, Dental, Vision
- 401(k) Company Match
- Freedom Leave
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
Our Purpose
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values
Curiosity Makes Us Tick
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don’t just accept difference – we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $80,000 to $90,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, free access to the HealthJoy, Everyday Inclusion, Peloton, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, and a robust health & wellness program. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.
Compensation: From $80,000.00 to $90,000.00 per year
MarketCast
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