Who you’ll be working with
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 300,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group reported in 2020 global revenues of €16 billion.
Get The Future You Want | www.capgemini.com
The focus of you’re role
We are looking to hire a Public Relations /Social Media /Marketing Manager for Capgemini Financial Services
- The Public Relations / Social Media /Marketing Manager for the Financial Services SBU works with the Global Director of Communications, Financial Services to develop and implement a clear and effective media relations and social media strategy for global programs that strengthen our reputation in the FS marketplace.
- S/he will work with colleagues in FS industry marketing (banking and insurance), marketing services and in some cases, FS country marketers to promote our thought leadership, client storytelling, SMEs and key executives.
- S/he will also work closely with our media relations agency and corporate communications team to support media outreach activities that increase brand visibility, thought leadership promotion and executive positioning.
What you’ll do
- Manage media relations activity for global thought leadership, SME and executive leader positioning, awards/recognitions and key alliance partner programs
- Work closely with the PR agency to help ensure targets are exceeded and share of voice is increased compared to key competitors, on time and on budget
- Think and write strategically and creatively about industry issues in a variety of media, including, but not limited to, press releases, briefing documents and blog posts
- Build and foster key relationships with Capgemini SMEs, Group communications and in some cases, the trade media on behalf of Capgemini.
- Monitor media, competitors and issues that are key to marketing and communications programs.
- Measure and analyze qualitative and quantitative media and social media impact, working with the agency and a third-party service.
- Act as an advisor to leaders regarding their social media presence and the larger brand presence; assist in training mid-level professionals on effective social media tactics.
- Collaborate with country marketers on effective ways/story angles to promote thought leadership and marketing content to enhance campaign effectiveness.
- In conjunctive with the digital team, analyze social media effectiveness and recommend, and implement social media improvements.
- Own the media and social media editorial calendar and work with key stakeholders/content producers to ensure we have a steady drumbeat of campaign content and executive communications on industry and select personal pages.
- Help shape perception of Capgemini’s financial services business as a market leader in digital transformation and technology and consulting services.
What you’ll bring
- Bachelor’s degree in communications, journalism, or related field.
- 4-6 years’ experience within PR or related fields.
- Proven track record in driving and creating media relationships and social media programs that result in meaningful results.
- Ability to translate complex messages into compelling stories that will resonate with the media and on social channels.
- Ability to be pragmatic and manage a fluid and sometimes fast-moving workload.
- Exceptional written and verbal communications skills.
- Demonstrated ability to influence and communicate with a wide variety of internal and external stakeholders, including executive leadership.
- Self-starter who can balance multiple priorities simultaneously, able to work to tight deadlines, establish clear priorities and maintain professionalism under pressure.
- Exceptional attention to detail.
- Knowledge of and experience in FS or the tech consulting industry preferred.
If you are interested in this role, please send me your CV for immediate consideration.
Capgemini
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