POSITION SUMMARY STATEMENT
The PR & Communications Manager position supports all duties related to cultivating national and global brand awareness through editorial, VIP, influencer relationships, events and strategies. This role reports directly to the Senior Director, Global PR & Brand Partnerships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Works on day-to-day responsibilities continuously communicating progress and updates in all relevant areas.
• Oversees all shipping for editorial, VIP and influencer requests as well as gifting projects.
• Maintains tracking of placements, credits, clippings.
• Manages all databases, media blast lists, gifting tracker, budget tracker, etc.
• Cross functional partnership with NY-based PR agency to drive brand awareness & cultural impact managing their day-to-day timeline.
• Point of contact for internal and external initiatives regarding orders and talent.
• Works closely with the Fashion Office and manages the PR closet to ensure samples are returned and tracked in a timely manner, or works with Loss Prevention for old/damaged items.
• Manages duplicate sample orders and PR stock orders through our internal programs for seasonal orders, special requests and working with the warehouse on any special requests for shipping/receiving.
• Organizes the shared Drive, ensuring all press and creative assets are saved among other items.
• Implements data driven, creative celebrity & influencer strategies to support key brand messaging while collaborating with internal teams to execute results, analytics and business reporting/presentations.
• Ongoing cross functional partnership with Marketing/Ecommerce/Wholesale/Retail to drive and deliver commercial objectives.
• Compiles & distributes daily and monthly PR reports to Global team.
• Supports with all corporate and talent related press releases.
• Manages PR events while also supporting Retails Opps with regional client events and possible press opportunities.
• Acts as an ambassador for ST. JOHN, maintains and elevates key talent, influencer relationships, including direct, personal celebrity/influencer relations as well as agents, management, stylist & talent associated media/editorial relationships.
• Continuously maintains and monitors large red-carpet events, festivals, and misc opportunities with a knowledge of talent and influencers
• Manages PR benchmarking, as needed
SUPERVISORY RESPONSIBILITIES
• This role does not have any direct reports
ORGANIZATIONAL RELATIONSHIPS
• Interacts with all levels throughout organization, including employees and outside vendors.
MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual need in order to successfully perform the duties and responsibilities of the position.
Competencies:
• Strong network in fashion, public relations, digital influencers and celebrity dressing/stylists.
• Pursues everything with energy, drive, and a need to finish; willingness to roll up your sleeves and seldom gives up before finishing, especially in the face of resistance or setbacks.
• Ability to collaborate effectively and relates well to all individuals, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.
• Drive for results as a creative thinker with passion for developing and delivering big, unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Strong time management and organizational skills; pride in executional excellence
• Meticulous attention to detail with relentlessly high standards
• Learns quickly when facing new challenges; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Effectively embraces and navigates change; ability to pivot and multitask prioritizing accordingly
• Exceptional verbal and written skills
Skills/Education/Experience:
• 4+ years of luxury brand PR experience, ideally in fashion
• Strong track record of results
• Bachelor’s degree in Communications/related field, or equivalent work experience
• Strong network of PR relationships and engaged in the industry
•Proven experience in developing and executing influencer strategy and results for global luxury brands
• Strong knowledge in Microsoft Office programs and Adobe
• Data driven, creative and strategic thinker
• A self-starter with an agile entrepreneurial spirit
• Exceptional communicator, influencer and writer
• Excellent organizational skills and detail-orientated
• Ability to multi-task under tight deadlines and have a strong sense of urgency
• Team player with a positive ‘can do’ attitude
• Experience within the greater China market and social media fluent is a plus
St. John Knits
Related jobs:
Extras & Featured Roles for WWE Commercial – All Types Needed
Job Description
Casting directors are hiring individual adults for a commercial project tied to a major brand collaboration with WWE. This is a paid on-camera opportunity in Orlando, FL. Production is seeking a diverse range of real people to portray fun, quirky characters in a high-energy shoot. Talent must be able to work as a local and must be fully available for the shoot date.
Job Responsibilities
-
Portray character roles such as:
-
Cowboy (male, mid-20s)
-
Professor (male, mid-40s)
-
Mime (any gender)
-
Construction worker (male)
-
Astronaut (female)
-
’80s Punk Rocker (any gender)
-
“Karen” (female)
-
Security guard (male, 30s)
-
-
Follow on-set direction during both background and featured scenes
-
Be energetic, expressive, and camera-ready for comedic or stylized commercial moments
Requirements
-
Must be 18+ and available to work as a local in Orlando, FL (no travel provided)
-
Open to all ethnicities and gender identities
-
Must be comfortable with either featured or background work
Compensation
-
Featured Extra Rate: $375 for 12 hours
-
Background Extra Rate: $225 for 12 hours
-
Paid upon completion
Feature Film Crew Call – Paid Opportunities Across Multiple Departments
Job Description
A feature film production is assembling a talented and experienced crew for an upcoming shoot scheduled to begin mid-July through August in Dallas, TX. We’re seeking creative, detail-oriented professionals who are strong communicators, collaborative team players, and problem solvers ready to help bring a vision to life. Whether you’re a seasoned crew member or looking to build experience, there are several roles open for both key and supporting positions.
Job Responsibilities
-
Contribute to smooth production operations and meet deadlines
-
Collaborate with department leads and talent to maintain creative vision
-
Uphold professionalism and efficiency throughout filming
-
Communicate proactively and adapt to the needs of the set
Requirements
-
Must have relevant experience or strong desire to work behind the scenes
-
Must be a team player with excellent communication and organizational skills
-
Willingness to take initiative and solve problems on the go
-
Located in or able to work locally in Dallas, TX
Compensation
-
All positions listed are paid
-
Intern and assistant roles also available (please specify interest in subject line)
Open Positions Include:
-
Production Coordinator
-
Script Supervisor
-
Art Director
-
2nd Assistant Director
-
Gaffer
-
Set Designer
-
Set Decorator
-
Property Master
-
HMUA / MUA Assistant
-
Wardrobe / Wardrobe Assistant
-
BTS Photographer
-
Boom Operator
-
Kid Wrangler
-
Production Assistants
Casting Male UGC Creators for Outdoor Adventure Brand Campaign
Job Description
A major outdoor lifestyle brand is searching for energetic male UGC (User-Generated Content) creators to capture B-roll content that showcases their products in a fun, adventurous setting. This is a high-visibility collaboration for creators who love the outdoors and are confident on camera. You’ll help tell the story of the brand’s journey in a natural, unscripted way—no speaking lines required.
Job Responsibilities
-
Film outdoor B-roll showcasing lifestyle and product usage
-
Embody adventurous, high-energy vibes throughout the shoot
-
Collaborate with the brand’s creative direction for seamless integration
-
Submit clear examples of previous UGC or B-roll style footage
Requirements
-
Must be male, ideally between ages 18–25
-
Must be based in the U.S.
-
Must be comfortable on camera and able to bring authentic energy
-
Must be okay with a non-speaking, B-roll only shoot
Compensation
-
Flat rate of $500 for confirmed participation
-
Work with a major, recognizable outdoor brand
-
Strong portfolio builder with potential for future collaborations
Music Video Casting: Gritty Male Talent Needed for Emerging Artist Shoot
Job Description
A rising music artist is seeking two distinct male performers with an edgy, streetwise aesthetic for an upcoming video shoot. This is a great opportunity for expressive, character-driven talent ready to bring bold personality to the screen.
Job Responsibilities
-
Appear in a professionally produced music video
-
Embody a bold, rugged, street-smart persona on camera
-
Take direction well and contribute to the creative energy of the shoot
Requirements
-
Males ages 18–25
-
Must have a gritty, edgy, or rebellious look
-
Open to all body types and hairstyles that fit the visual concept
-
Comfortable working with a creative team and music talent
-
Must be based in or able to work locally in Atlanta
Compensation
-
Paid opportunity
-
Great exposure working with an emerging music artist
-
Potential for future music video collaborations
Live Stream Casting Call: Female Performer to Portray Masseuse
Job Description
A popular live streamer is looking for a female performer to portray a masseuse during a live segment. This is a paid, same-day opportunity for talent who can confidently take on a light, character-driven role in a livestream setting. The role is non-speaking and improvisational, ideal for performers with on-camera comfort and flexibility.
Job Responsibilities
-
Appear on camera during a livestream as a fictional masseuse
-
React naturally and stay in character throughout the segment
-
Collaborate with the streamer and team for timing and direction
Requirements
-
Female talent, 21+
-
Must be available and local to Atlanta
-
Must be comfortable appearing on a livestream
-
Bonus if you can provide a massage table (not required)
Compensation
-
Paid same-day opportunity
-
Professional exposure with a high-profile content creator
Casting Models for Paid YouTube Shoot with Major Influencer
Job Description
A major YouTuber is casting 30 models for a paid video shoot taking place in the Arts District of Los Angeles. This is an exciting chance to be featured in high-visibility content, with previous models gaining 4k–8k followers after release. Models will select a time slot from multiple options throughout the day.
Job Responsibilities
-
Appear in a professional YouTube video with a major digital creator
-
Be camera-ready and take direction well during filming
-
Represent yourself with confidence, style, and energy on screen
Requirements
-
Must be available on the shoot day and able to travel to the LA Arts District
-
Submit current photos and contact number
-
Open to all looks; must be comfortable on camera
-
Professionalism and punctuality required
Compensation
-
Paid modeling opportunity
-
Increased visibility through influencer exposure
-
Potential for substantial social media growth
Civil War Film Background Actors Needed (Male, 18+)
Job Description
A major film production is casting 30 background actors to portray soldiers in a Civil War-era movie from an established director. This is a paid opportunity filming in Los Angeles. Talent will be portraying period-accurate roles, supporting the visual atmosphere of a historically inspired feature.
Job Responsibilities
-
Portray Civil War soldiers in background scenes
-
Follow direction from the assistant director and background coordinator
-
Be punctual, professional, and prepared for wardrobe and staging
Requirements
-
Male talent, ages 18+
-
Must be Caucasian to fit historical context of the scene
-
No visible tattoos or modern hairstyles
-
Available for a full 8-hour shoot day
-
Must be local to Los Angeles or able to self-report
Compensation
-
$150 for 8 hours
-
Cash paid on wrap
Live Stream Background Talent for Popular Influencer
Job Description
Casting two women to appear in a live stream as background talent for a well-known content creator. This is a same-day, fast-paced opportunity ideal for those who are comfortable on camera and can bring the right energy to a social media set. The shoot will take place in Los Angeles and talent must be available this evening.
Job Responsibilities
-
Appear in the background of a livestream for a top digital creator
-
Maintain a fun, relaxed, and engaging presence on set
-
Follow light direction and blend naturally into the environment
Requirements
-
Female-identifying talent, 21+
-
Must be located in Los Angeles and available for same-day shoot
-
Open to all ethnicities
-
Must be comfortable being on a live stream
Compensation
-
Paid opportunity (details provided upon selection)
-
Potential exposure with a high-profile content creator
-
Fast-paced, one-day commitment
Real Families Needed for NYC Fashion Editorial
Job Description
A renowned fashion magazine is seeking vibrant, multi-generational families based in New York City for an upcoming editorial shoot. This story will celebrate the spirit of intergenerational connection, featuring the warmth, style, and joy of a birthday celebration captured through the lens of a high-profile fashion photographer. Grandparents and extended family units are strongly encouraged to apply.
Job Responsibilities
-
Participate in a professional editorial photoshoot
-
Embrace the theme of intergenerational connection and celebration
-
Take direction from the creative team while bringing authentic family dynamics to life on camera
Requirements
-
Must be a real family living in NYC
-
All ages, sizes, and cultural backgrounds welcome
-
Must be available on the scheduled shoot date
-
Comfortable being photographed in a stylized fashion setting
Compensation
-
Paid opportunity
-
Work with a top-tier fashion magazine and acclaimed photographer
-
Receive professional editorial exposure
Contemporary Dancer for Music Video
Job Description
A high-profile music video production is seeking a skilled contemporary dancer for a one-day shoot in New York City. This role is a fantastic opportunity to showcase expressive dance talent on screen in a visually dynamic project. Ideal candidates will have a strong background in contemporary dance and the ability to convey emotion through movement.
Job Responsibilities
-
Perform choreographed contemporary dance for a music video
-
Collaborate with creative team to bring the artistic vision to life
-
Remain camera-ready and adaptable to direction throughout filming
Requirements
-
Female, Caucasian
-
Must be based in or able to work in NYC
-
Strong background in contemporary dance
-
Available for the full shoot day
Compensation
-
Paid opportunity (rate to be discussed upon selection)
-
High-visibility credit for music video project
Teen Stand-In for Featured Role
Job Description
A production team is seeking a talented African American teen girl to portray a younger version of the woman pictured in a featured role. This is a speaking part with minimal lines and will require strong on-camera presence. Filming will take place in Atlanta for a one-day shoot. No prior acting experience is required, but confidence and resemblance to the reference image are key.
Job Responsibilities
-
Portray the younger version of the character “Addison”
-
Perform a short scene with limited lines
-
Take direction well on set and maintain continuity with the reference image
Requirements
-
African American teen girl, ages 13–18
-
Must resemble the reference photo provided
-
Must be available for the filming date
Compensation
-
$150/day
-
Speaking role with valuable on-camera experience
Paid UGC Creators Wanted – New York City Locals
Job Description
A new paid user-generated content opportunity is launching for creators based in New York City. This casting is open to real, relatable NYC locals who enjoy filming authentic content from their own perspective. If you have a passion for storytelling, natural on-camera energy, and love spotlighting your lifestyle, neighborhood, or daily routine—this is for you!
Job Responsibilities
-
Create engaging, natural video content that aligns with campaign themes
-
Film from your personal perspective, at home or around NYC
-
Follow simple creative direction provided by the brand
-
Submit content by deadline in high-quality formats
Requirements
-
Must be based in New York City
-
Comfortable on camera and able to self-shoot
-
Must have access to a smartphone or camera with strong video capability
-
Reliable communication for submitting deliverables
Compensation
-
Paid UGC project
-
Exact rates and project details will be shared upon confirmation