DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.
What you’ll do in this role
- Be obsessed with driving growth through innovative and efficient marketing performance.
- Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
- Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
- Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
- Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
- Manage budgeting process for customer acquisition, including forecasting and ROI assessments
- Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
- Manage full-time customer acquisition team as well as media agencies
- Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
- Support the development of capabilities to improve Shopify site management and ensure compliance.
- Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
- Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
- Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.
We’re looking for
- 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
- Experience managing annual media budgets
- Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
- Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
- Heavy experience managing and optimizing SEM and Shopping campaigns
- Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
- Experience building the performance marketing function (team, process, tools) of at least
- Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
- Deep understanding of programmatic media buying and experience with paid social media platforms.
- Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
- Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
- Extensive team management skills, including career development and coaching.
- Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
- A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
- Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
- Strong marketing expertise, with proven ability to brief and manage copy and design processes.
- Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
- Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
- Self-starter with demonstrated ability to work independently and through ambiguity.
- Excellent verbal, written, presentation, and interpersonal communication skills.
- Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.
Additional requirements
- BA or BS degree preferred
- Equal parts strategic thinker and hands-on” do-er” and builder
- Experience with financial/budget forecasting and ROI assessment/tracking
- Excellent time management and communication skills
- People management experience
- Experience working in a cross-functional role/organization
- A fun, flexible demeanor with a desire to be a part of a winning team
- The willingness & desire to put in the effort and time to scale the business
The Legacy Companies
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