Director, Operations – DTC

Hello Sunshine is a media brand and content company dedicated to female authorship and storytelling across all platforms. Hello Sunshine is producing feature films, television shows as well as unscripted series, audio storytelling and social series under the Hello Sunshine brand. It is also the home for Reese’s Book Club, a fast-growing social book club in reach and influence. All of Hello Sunshine’s efforts are anchored by a singular mission: to change the narrative for women.

Hello Sunshine is hiring for a Director of Operations who can work across multiple business units and cross-functional teams including marketing, creative, sales & partnerships, social, product and licensing teams to maximize efficiencies, manage pricing models, and help effectively scale the DTC organization. Partnering with the VP of Operations, you’ll help own & manage all aspects of day-to-day operations, resource allocation & management, P&L management, project management, and process development & implementation. This role will help establish & standardize best practices across the DTC ecosystem around pricing & resource management, while acting as the primary liaison with Finance for revenue reporting. The Director of Operations will be instrumental in helping operationalize an industry leading, strategic and efficient DTC organization.

Responsibilities

> Operations

• Report into VP of Ops to help manage the day-to-day operational needs across teams within DTC divisions, with a focus on establishing and maintaining pricing models and tracking revenue pipeline in partnership with Sales & Business unit leaders.
• Collaborate with VP of Ops to establish streamlined inter-departmental day-to-day processes between DTC and Finance/AP, Legal, HR – i.e. processes around invoicing, vendor onboarding, freelance/contractor onboarding & management, service agreement & contract set up.
• Partner with VP of Ops to own process development materials, roll out, implementation, onboarding & training of existing team and new hires in collaboration with HR and cross-company team leads.
• Manage resource & bandwidth tracking across projects in collaboration with sales, client services, production, marketing, creative, social and operations.

> Finance / Pricing

• Work with key leaders & stakeholders across DTC divisions to further develop and establish pricing structures & tiering systems for brand partnerships, agency services (influencer marketing, production, integrated marketing, etc) and other co-marketing opportunities.
• Evaluate incoming RFP requests from sales and other teams for co-marketing opportunities. In partnership with sales leads, understand scope of requests including client ask, sponsorship opportunity, marketing & creative elements, deliverables, budget and timing. Establish a customized pricing model for each RFP to include in client pitch. Work with sales to further develop & update pricing tiers as conversations progress with clients.
• Maintain and modify pricing models as needed depending on changes in market value of services, brand & co-marketing partnership, social & editorial packages, marketing and audience/consumer reach. Work with VPs, key stakeholders and Operations to make necessary adjustments to pricing guidelines according to pivoting business plans & needs and to ensure consistency and standardization.
• Assist VP of Ops in managing cross-org data sharing & reporting systems with Finance for tracking monthly sales revenue projected pipeline vs actualized budget costs, and participate in revenue pipeline forecasting exercises.

> Project Management

• Provide project management support as needed based on PM availability and bandwidth.
• Manage Airtable/PM tracking boards, facilitate & lead weekly status meetings, develop & manage timelines, establish project prioritization, build strong communication channels between project stakeholders & cross-function teams.
• Ensure project code matching across platforms for consistency and accuracy in projecting business development pipelines and bandwidth.

Requirements

• Minimum 10 years of experience in entertainment & digital marketing environments with operations, data, resourcing, and project management-oriented responsibilities
• Senior level career management experience with the ability to thrive in a fast-paced environment
• Deep familiarity with establishing resourcing and rate card structures for brand partnerships and pricing elements such as original branded content, influencer marketing, social, creative, production, etc
• Strong business and financial acumen with a keen sense for analyzing data to make operational recommendations
• Experience working closely and connecting the dots between financial, sales and marketing teams and the ability to pivot in communication style to deliver success across both types of business functions
• Demonstrated skills and experience in project management, team management, and process management
• Strong problem-solving and analytical skills with a solutions-oriented approach
• Proficiency in working with project management, resource allocation & cloud-based organization & storage tools such as Airtable, Monday, Asana, Salesforce, Mavenlink, JIRA, Dropbox, Google Suite, Microsoft O365, etc
• Excellent time management, communication, and interpersonal skills to effectively work across all levels of a highly collaborative, cross-functional organization
• Ability to travel to work in the NY/LA office as needed
• People person, team player, and strong collaborator
• Curious and passionate about the entertainment, digital marketing, social media and DTC brand spaces with a thirst to learn, implement, refine and evolve every day

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Equity

Hello Sunshine