Reporting to the CEO/Founder, the Social Media Manager will be responsible for growing, engaging, and leading Lili Claspe’s social media presence.Â
This data-driven social media enthusiast will require a detailed understanding of publishing tools, analytics tools, and social marketing technology as well as all native platforms (Instagram, Facebook, Twitter, Pinterest, Tiktok, etc.). The candidate must be able to demonstrate a clear ability to develop tactics and campaigns that drive the business goals; audience growth, engagement, acquisition, reach, conversation, and more.
They will be responsible for social campaigns from start to finish – from strategy, support creative development, launch planning, and reporting. The ideal candidate has experience in digital strategy, and brand marketing, and loves all things social!
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Responsibilities
- Champion social first creative– rooted in insights and channel best practices
- Drive channel-specific strategies and programming to support the growth of various social media platformsÂ
- Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
- Event/brand marketing/experiential marketing/entertainment marketing support, as needed.Â
- Calendaring: Create & manage the content calendar creation process, including writing captions. Responsible for posting to the brand’s social media accounts with support from the direct report.Â
- Community Management: Engage with fans/followers /influencers and monitor conversations from the brand’s voice. Engage with other brands and creators to stand out during ‘viral’ moments that pop up on the channels.
- Strategize, execute, and report on the monthly content plans for all social media channels – Instagram, Facebook, Twitter, Pinterest, TikTok, etc.
- Create analytics reports on a regular and one-off cadence – depending on need. Leverage insights to inform future content and strategy shifts.
- Keep your finger on the pulse of the latest emerging social trends. Propose ways the brand can show up on the platforms in a meaningful and strategic way.
- Develop seasonal + evergreen channel strategies; support in ideating custom content to support key initiatives as well as ongoing evergreen needs.
Qualifications
- 3 to 5+ years experience in social media management, content marketing, and/or brand marketing.
- Experience directly owning the social media channels of a mid-brand, including copywriting or review and calendaring.
- Deep understanding of social media platforms and up-to-date on industry + platform trends (Instagram, Reels, TikTok, Pinterest, etc.)
- High level of proficiency with social media management and listening tools such as Dash Hudson, Sprout Social, Sprinklr, Social Bakers, Curalate, Iconosquare etc.
- Must be an idea generator.
- Strong analytical and critical thinking skills.
- Strong communication skills both written and verbal.Â
- Quick learner, when facing new problems; open to changeÂ
- Must be a resourceful self-starter with excellent time management skills
LILI CLASPE
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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